SMM: For SMEs and Non profits Flashcards
When tailoring your approach for engagement you need to think about which of the following? (pick 3)
- Localization
- Audience interests
- Posting schedule
What can an NPO use LinkedIn for? (Pick 3)
- Establish a presence
- Market your page
- Start your own group
True or False
To start a LinkedIn network, you should encourage current supporters, staff, volunteers, and friends to connect.
True
Pick 3 tips which can help succeed and compete with big brands
- Use monitoring and analytical tools
- Focus on quality
- Audit your social media
True or False
LinkedIn should be used for competitive intelligence
True
True or False
When focusing on content, you should focus on organic content
True
Pick 3 NPO Facebook tips
- Create authentic relationships
- Show non-profit video
- Use Facebook live
Why would a SME use Instagram? (Pick 3)
- Visual/video content
- User base
- Advertising
True or False
As a NPO on Facebook you should provide clear information about your organisations purpose
True
True or False
Buffer is a social media scheduling and management 50% off for NPO
True
True or False
You should empower your advocates to share and cross-promote your content
True
Which of the following should not be part of an SME Instagram strategy
Set your hashtag - more characters the better
What should be included:
Develop a content strategy
Build content themes
Monitor hashtags
Which of the following is not a Facebook tip for SME’s?
Take time to think about your comments
What tips you should follow: Post regularly Be consistent Be yourself Respond quickly to comments
What is the most important factor for your visual content?
Logo
Pick 3 demographic groups that are most likely to take the desired action
- Age group
- Income level
- Occupation
True or False
SME’s should split Facebook content between advertising and organic content
True
Why would a SME use Twitter? (Pick 3)
- Customer care
- Information focus
- Speed of delivery
Choose 3 SME Twitter Tips from below
- Run a Twitter contest
- Link to quality content
- Complete Twitter profile
Why would a SME use Facebook? (Pick 3)
- Organic content
- Reputation management
- Brand building
Which of the following is not a peer to peer fund raising platform?
Monetise
Peer to peer funraising platforms include:
- First Giving
- Classy
- Blackbaud
