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Digital Marketing/ SM Marketing > SMM: For SMEs and Non profits > Flashcards

SMM: For SMEs and Non profits Flashcards

1
Q

When tailoring your approach for engagement you need to think about which of the following? (pick 3)

A
  1. Localization
  2. Audience interests
  3. Posting schedule
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2
Q

What can an NPO use LinkedIn for? (Pick 3)

A
  1. Establish a presence
  2. Market your page
  3. Start your own group
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3
Q

True or False

To start a LinkedIn network, you should encourage current supporters, staff, volunteers, and friends to connect.

A

True

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4
Q

Pick 3 tips which can help succeed and compete with big brands

A
  1. Use monitoring and analytical tools
  2. Focus on quality
  3. Audit your social media
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5
Q

True or False

LinkedIn should be used for competitive intelligence

A

True

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6
Q

True or False

When focusing on content, you should focus on organic content

A

True

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7
Q

Pick 3 NPO Facebook tips

A
  1. Create authentic relationships
  2. Show non-profit video
  3. Use Facebook live
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8
Q

Why would a SME use Instagram? (Pick 3)

A
  1. Visual/video content
  2. User base
  3. Advertising
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9
Q

True or False

As a NPO on Facebook you should provide clear information about your organisations purpose

A

True

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10
Q

True or False

Buffer is a social media scheduling and management 50% off for NPO

A

True

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11
Q

True or False

You should empower your advocates to share and cross-promote your content

A

True

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12
Q

Which of the following should not be part of an SME Instagram strategy

A

Set your hashtag - more characters the better

What should be included:
Develop a content strategy
Build content themes
Monitor hashtags

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13
Q

Which of the following is not a Facebook tip for SME’s?

A

Take time to think about your comments

What tips you should follow:
Post regularly 
Be consistent 
Be yourself 
Respond quickly to comments
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14
Q

What is the most important factor for your visual content?

A

Logo

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15
Q

Pick 3 demographic groups that are most likely to take the desired action

A
  1. Age group
  2. Income level
  3. Occupation
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16
Q

True or False

SME’s should split Facebook content between advertising and organic content

A

True

17
Q

Why would a SME use Twitter? (Pick 3)

A
  1. Customer care
  2. Information focus
  3. Speed of delivery
18
Q

Choose 3 SME Twitter Tips from below

A
  1. Run a Twitter contest
  2. Link to quality content
  3. Complete Twitter profile
19
Q

Why would a SME use Facebook? (Pick 3)

A
  1. Organic content
  2. Reputation management
  3. Brand building
20
Q

Which of the following is not a peer to peer fund raising platform?

A

Monetise

Peer to peer funraising platforms include:

  1. First Giving
  2. Classy
  3. Blackbaud

Digital Marketing/ SM Marketing (12 decks)

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