SMM: Identifying, setting, & measuring goals/ SM auditing & competitor research

Question 1

True or False

You can use the SWOT analysis and Stop, Start, Continue method in conjunction with each other.

Answer 1

True,
It is best to use both SWOT (Strength weaknesses, opportunities, and threats) as well as the Stop, Start, Continue method in conjunction with each other.

Question 2

If our business goal is to become a thought-leader in our industry-what would our social media goal be?

Answer 2

Increase mentions in the press

Question 3

What should you look at when you analyze your competitors on social media? (choose 3)

Answer 3

1. Use of visuals
2. Page verification
3. Consistent brand presence

When analyzing your competitor’s social media you should look at whether they have a consistent brand presence, if their pages are verified, use of visuals, types of posts, and content.

Question 4

A collaborate strategy aims to

Answer 4

Helps you to bridge gaps

The collaborate strategy aims to bridge gaps-this is a more advanced strategy for social media savvy businesses.

Question 5

What factors should you consider when identifying your business goals?

Answer 5

What you want to acheive, conserve, eliminate, or avoid.

Question 6

What does an audit allow you to identify? (choose 3)

Answer 6

1. Missed opportunities
2. Strengths and weaknesses in execution
3. Accurate brand representation

An audit allows you to identify strengths and weknesses in execution, missed opportunities, check wether your brand is being accuratley represented online, and to align cross functional awareness of goals and results.

Question 7

Which elements make up a “social media experiment”? (choose 3)

Answer 7

1. The experiment
2. The hypothesis
3. The results

Question 8

True or False

You should add your target demographics to your social media audit.

Answer 8

True,
You should add the relevant target demographics for each social media platform, you can also add a column for your buyer personas

Question 9

True or False

An audit is a set of steps taken to evaluate and optimize a business’ social media profile.

Answer 9

True,

A social media audit is a set of steps taken to evaluate and optimize a business’ social media profiles and strategies.

Question 10

True or False

You dont have to review your content creation process

Answer 10

False

Question 11

If my goal is to drive brand awareness, which key performace indicators am I going to use to track my success? (choose 3)

Answer 11

1. Social acquisition
2. Follower count
3. Link clicks per post

Question 12

Which of these business goals is acheivable through social media? (choose 2)

Answer 12

1. Brand awareness
2. Community building
   Business goals that are acheivable through social media include: brand awarness, brand engagement, community building, thought leadership, word-of-mouth, sales, and customer service.

Question 13

A network strategy aims to

Answer 13

Help your branch out
The network strategy is a particularly useful stratagey for those brancing out into social media for the first time or who are starting over from scratch.

Question 14

What does brand analysis include? (choose 3)

Answer 14

1. What adjustments must be made to the channels
2. Are your channels on brand
3. Are your accounts verified

Brand and account analysis includes looking at whether your social media pages are verified, whether they are on brand, noting down what adjustments nedd to be made as well as ensuring that there is a centralized password.

Question 15

The Pareto Principle states

Answer 15

80% of results come from 20% of your efforts

The 80/20 rule applies to all social media when using it for business purposes. Known as the Pareto Principle, the 80/20 rule means that 80 percent of your outcomes come from 20 percent of your inputs. The ratio has been applied to many situations: including 80% of sales come from 20% of clients.

Question 16

True or False

When conducting an audit you should check the optimization of your social media channels.

Answer 16

True,
When checking your optimization you want to revise your strategy, check your keyword usage, optimize your content, check your posting schedule, check the optimization of each profile and check your tracking and improve.

Question 17

What should you look at when you analyse your competitor’s website? (choose 3)

Answer 17

1. Ease of use
2. Purchase process
3. User experience
   When analysing your competitor’s website you should look at the user experience, ease of use, ability to understand content, purchase process and emotional responses to color usage, visuals, and typography.

Question 18

True or False

When analysing your indavidual post on each platform, your post metrics will all be the same

Answer 18

False,

For each social media platform the individual post analysis metrics will be different.

Question 19

What should be included when you list your social media channels in your audit? (choose 3)

Answer 19

1. List the channel
2. Profile handle
3. Profile URL
   When adding your social media channels to your audit document you want to ensure that you include the channel, the profile URL, and the profile handle.

Question 20

Which of these is required for a successful social media strategy? (choose 3)

Answer 20

1. Using stratagies to acheive your goals
2. Measuring the success of stratagey
3. Know what you want to acheive

A successful social media strategy entails knowing what you want to acheive, how your social media efforts can help you to acheive this, what stratagies you will use to reach these goals, measuring the success of these strategies, analyzing and restrategizing according to your data.