SET TEXT 6 - LNWH - Industry

Question 1

RADIO KEY TERMS:

Public Service Broadcasting

Answer 1

A radio or TV broadcaster that is seen to offer a public service by catering for a range of tastes and audiences. The main public service broadcasters in the UK age BBC, ITV, Channel 4 and Channel 5.

Question 2

RADIO KEY TERMS:

Profile

Answer 2

For radio stations this refers to how they are defined to their target audience and through their brand identity, which may be defined by (for example), presenters and programme styles. This includes their aims and ethos.

Question 3

RADIO KEY TERMS:

Cross Platform Marketing

Answer 3

Where one form is advertised on another media platform. For example BBC1 will broadcast promotional material for its radio station, these will also be on the BBC website.

Question 4

RADIO CATEGORIES:

BBC

Answer 4

Public Service Broadcaster
Non for Profit, funded by the license fee
Doesn’t air commercials
Both national and regional

Question 5

RADIO CATEGORIES:

National Commercial Radio

Answer 5

broadcast nationally

gains funding from commercials, advertising and sponsorship

Question 6

RADIO CATEGORIES:

National Brands

Answer 6

Regional stations collected into networks eg Radio X, Global radio, Galaxy and Heart.

Question 7

RADIO CATEGORIES:

Independent Local Radio

Answer 7

Specific to a certain region, not owned by a network group

Question 8

RADIO CATEGORIES:

Community Radio

Answer 8

Not for profit, funded by local community

Produce content on interest to local people

Question 9

RADIO CATEGORIES:

Hospital Radio

Answer 9

Funded by staff and volunteers

Question 10

BBC MISSION AND VALUES:

Their Mission

Answer 10

To enrich people’s lives with programmes and services that inform, educate and entertain

Question 11

BBC MISSION AND VALUES:

Their Vision

Answer 11

To be the most creative organisation in the world

Question 12

BBC MISSION AND VALUES:

Their Values

Answer 12

Audiences are at the heart of everything they do
They take pride in delivering quality and value for money
Creativity is the lifeblood of the organisation
They respect each other and celebrate diversity so that everyone can give their best
They are one BBC; great things happen when they work together.

Question 13

RADIO 4 - STATION PROFILE:

What is Radio 4’s specific remit?

Answer 13

to be a mixed speech service, offering in depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes

Question 14

RADIO 4 - STATION PROFILE:

Who is their target market?

Answer 14

the average age of a radio 4 listener is 56 years old
the target audience is 35-54 ABC1 reformers
resigned
75% of listeners are of the ABC1 demographic

Question 15

RADIO 4 - STATION PROFILE:

How are they targeted?

Answer 15

can listen in cars, online, there’s something for everyone’s interests whether mainstream or niche.
speech led station

Question 16

PRODUCT CONTEXT:

What other regular R4 feature is LNWH related to?

Answer 16

Woman’s hour - 10am everyday.

Question 17

RADIO 4 - STATION PROFILE:

How often is LNWH broadcast?

Answer 17

On the last thursday of every month at 11pm

Question 18

RADIO 4 - STATION PROFILE:

Who presents the show?

Answer 18

model, comedian and tv presenter Lauren Laverne

Question 19

RADIO 4 - STATION PROFILE:

What are the main themes of the show?

Answer 19

Things to do with women such as virginity, the pill, body image, capitalism&feminism etc.

Question 20

RADIO 4 - STATION PROFILE:

Who is the target audience for the show?

Answer 20

Older than 15
women’s hour is during the watershed and LNWH is after so they can be more intimate and explicit in the things they address. this is to attract younger audiences.

Question 21

RADIO 4 - STATION PROFILE:

Other than live on R4 where else can you consume LNWH

Answer 21

online - digits natives.

Question 22

LNWH - HOME:

Who are the guest speakers?

Answer 22

Helen Zaltsmen - podcaster and crafter
Rachel Heardly - social science researcher at cardiff university
Suzie Orback - psychotherapist and author
Trina Harneman - chef and author

Question 23

LNWH - HOME:

What topics do they discuss?

Answer 23

HYGGE - there’s no literal translation, however it’s the idea of well-being and being content.

Question 24

LNWH - HOME:

How might this relate to the target demographic?

Answer 24

It’s cultural and informative

domesticity

Question 25

LNWH - HOME:

what other aspects of this podcast may appeal to the audience?

Answer 25

the guests and their careers - may be aspiring young people in the audience.
Laura Laverne as the host
they mention social media, intellectual language, bake off and game of thrones.

Question 26

LNWH - HOME:
Does LNWH support or challenged the idea that the media is controlled by a small number of companies driven by the logic of Profit and Power?

Answer 26

The BBC is a very large conglomerate. They’re powerful and gain lots of profit.
This includes from programmes, films, the license fee, radio shows etc.
As LNWH is part of the BBC it supports this idea of Power and Profit.