SET TEXT 6 - LNWH - Audience

Question 1

SOCIAL AND CULTURAL CONTEXT:

One of the BBC’s strategic objectives as stated in the annual review is to:

Answer 1

Transform our offer for younger audiences.

Question 2

AUDIENCE ANALYSIS:

How is the audience targeted specifically in ‘Home’?

Answer 2

Younger women audiences are targeted by the mention of an online video feature - digital natives
It mentions specifically that this online feature is specially there to target younger audiences
we’re shocked at the expletive language used and is why it’s on after the watershed.
LNWH will compliment woman’s hour and due to this connection it automatically gives LNWH an audience before it even starts

Question 3

HISTORICAL CONTEXT:
Women’s hour was first broadcast in the ____.
LNWH features frank and open discussion on things like gender and societal shifts.

Answer 3

1940’s