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A LEVEL MEDIA STUDIES > 1. Media Language > Flashcards

1. Media Language Flashcards

1
Q

What does POLYSEMIC mean?

A

Multiple meanings.

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2
Q

Definition of DENOTATION?

A

The literal description of a text or code.

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3
Q

Definition of CONNOTATION?

A

The meanings that are implied by a text or code - change according to context.

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4
Q

Definition of GENRE?

A

A way of CLASSIFYING or CATEGORISING media texts based on the conventions they show.

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5
Q

Definition of SUB-GENRE?

A

A developed genre, such as:

                           comedy
                           /           \
                rom com     comedy horror
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6
Q

Definition of HYBRID GENRE?

A

Multiple genres, eg : sci-fi horror.

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7
Q

What are VISUAL CODES?

A 
Ones you can SEE, such as:
clothing 
facial expressions
gestures 
colour 
body language
iconography
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8
Q

What are TECHNICAL CODES?

A

Things such as lighting, shot types, camera work etc.

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9
Q

Name the 4 types of LIGHTING.

A

Low Key
High Key
Back
Chiaroscuro

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10
Q

What are AUDIO CODES?

A

Linked to sound to help portray genre for the audience to decode.

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11
Q

Define DIEGETIC AUDIO.

A

Audio whose source is implied to be in the scene, characters can also hear it.

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12
Q

Define NON-DIEGETIC AUDIO.

A

Audio added post-production such as sound effects and narration.

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13
Q

Define NARRATIVE.

A

All texts have one - the way a text runs.

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14
Q

What is a LINEAR Narrative?

A

Runs in chronological order

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15
Q

What is a NON-LINEAR Narrative?

A

Runs out of chronological order

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16
Q

What is a CIRCULAR Narrative?

A

Ends how it began.

17
Q

AUDIO VISUAL TECHNIQUES:

Manipulation of Time and Space.

A

We could be visually transported to another place eg, across the world for a sports match.
EG in Match of The Day we are shown slow motion action replays to give us a better view.
In Dramas we are shown long reaction shots to build tension.

18
Q

AUDIO VISUAL TECHNIQUES:

Split Screen Narrative.

A

Sometimes used in TV shows where the screen is split with different narratives on each side.
A Crime Drama may show different parts of the narrative happening at the same time.
This helps build tension.

19
Q

AUDIO VISUAL TECHNIQUES:

Three-Strand Narrative.

A

Common in TV Dramas.
3 strands are introduced and will run throughout the episode. One may conclude whilst the other 2 carry on into future episodes.

20
Q

CONVENTIONS OF AUDIO VISUAL:

Flashbacks.

A

Give audience additional information. A way of seeing inside a characters head. A form of Manipulation.

21
Q

CONVENTIONS OF AUDIO VISUAL:

Point of View Shot.

A

Allow the audience to see different perspectives and move between characters to feel their emotion.

22
Q

CONVENTIONS OF AUDIO VISUAL:

Apparently impossible situations.

A

The camera shows a view of the action from an unusual position eg behind the shower curtain in Psycho.

23
Q

CONVENTIONS OF AUDIO VISUAL:

Privileged Spectator Postion (Dramatic Irony)

A

The camera places the audience in a superior position, showing us things the actors can’t see.

24
Q

CONVENTIONS OF AUDIO VISUAL:

Voiceover.

A

Used to fill in on info. Places the narrative into a context.

25
Q

CONVENTIONS OF AUDIO VISUAL:

Enigma Codes.

A

In films and TV shows the camera may only show a restricted narrative. This leaves the audience with unanswered questions.
Enigmas can also be used in MEDIATION.

26
Q

CONVENTIONS OF PRINT:

Headlines and Cover Lines.

A

Headlines can convey a detailed narrative in quality papers and may be more enigmatic in popular papers where the aim is to attract attention.
Cover lines in magazines will give perfect audience clues to what narrative will appear in the text.

27
Q

CONVENTIONS OF PRINT:

Images and Captions.

A

The images can develop a narrative. Maybe through Technical Codes, Mode of Address, visual codes. Captions also help the audience interpret the narrative (anchorage).

28
Q

CONVENTIONS OF PRINT:

Language.

A

Used in print media to convey messages about the genre.

29
Q

CONVENTIONS OF PRINT:

Enigma Codes.

A

A way of holding the interest of the audience. They’re created through headlines, cover lines and ellipsis.

30
Q

MEDIA TERMS:

Lexis.

A

The words used in a text.

31
Q

MEDIA TERMS:

Hyperbole.

A

Over-exaggerated language used to create dramatic effect.

32
Q

MEDIA TERMS:

Colloquialism.

A

Slang.

33
Q

MEDIA TERMS:

Pun.

A

Word play.

34
Q

MEDIA TERMS:

Alliteration.

A

The repeated sound of the first consonant in a multiple word phrase.

35
Q

MEDIA TERMS:

The Imperative.

A

Words and Phrases that contain a command or order. A sense of urgency.

36
Q

MEDIA TERMS:

Ellipsis.

A

Where a word or sentence is completed with a set of dots. Creates Enigma codes.

A LEVEL MEDIA STUDIES (21 decks)

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