SET TEXT 1 - KOTV - Representation Flashcards
PRODUCT CONTEXT :
Which company was KOTV produced by?
Hammer Film Productions.
PRODUCT CONTEXT :
Who distributed KOTV?
J. Arthur Rank and Universal.
PRODUCT CONTEXT :
What was KOTV meant to be a sequel of?
1958’s Dracula, but KOTV made no direct reference to it.
CONTEXT:
Which decade was KOTV
released?
The 60’s.
CONTEXT:
How were attitudes changing during the 60’s?
Women became more independent and began work.
The Patriarchy was lessened.
Men became less dominant and both genders became somewhat more equal.
How can Laura Mulvey’s Male Gaze Theory be applied to this text?
The poster has notions of scopophilia:
The white dress - sexual purity and innocence
The showing of the women’s legs and the accentuation on their breasts.
Large Breasts.
How can Liesbet Van Zoonen’s Feminist Theory be applied to this text?
It contrasts this theory because:
She said audiences develop their understanding of gender through discourse (communication), and the representation of gender in this specific text challenges stereotypes as we see a dominant female.
How does Stuart Hall’s Representation Theory apply to this text?
He says stereotyping occurs where there’s inequalities of power.
This can both apply and contrast the poster.
Apply : The dominant Male and the submissive Female
Contrast : The dominant Female and the submissive Male
How does David Gauntlett’s Identity Theory apply to this text.
He says the media can help us construct our identities.
Based on context, women seeing the dominant female on the poster will be empowering, and recognisable as it rejects the patriarchy and gives women independence.
