SET TEXT 3 - WATERAID - COMP A/B Audience Flashcards
How does Claudia Sings CONFORM to normal charity advert conventions?
Rain - sadness Text ‘’ to ‘’ Statistics LEDC Donate ‘’ every month Logo Western vs. LEDC REAL character Direct MoA - personal
How does Claudia Sings CHALLENGE the conventions of a charity advert?
She’s singing a happy song Smiles How Wateraid has already helped Wearing bright nice clean clothes They show the positives As we are desensitised to poverty, a change is needed, as we never usually see where our money goes and what it does.
How does Roland Barthes Theory of Semiotics apply to this text?
Decoded as a good thing.
Shows the positives and effects of donations.
Dry landscape, carrying items on heads, water pump. All connotations of LEDC’s.
Continual references to the sun song.
How does Claude Levi-Strauss’ Theory apply to this text?
Us vs. Them
Song lyrics : sunshine vs. rain
rich vs. poor
How does Stuart Hall’s Representation Theory apply to this text?
The inequalities of power causes stereotypes.
The advert has a western society where it rains, they have drought
We have technology, they don’t
these aspects show the inequality and allow us to stereotype
How does David Gauntlett’s Identities Theory apply to this text?
Claudia is, in a way, an inspiration to young western girls.
We see her going against stereotypes as she does manual labour; which in our society young girls wouldn’t do, as it’s still classed today as a job for ‘strong men’.
It allows us to see how our society has developed, and they, after all these years, are still in poverty.
How does Liesbet Van Zoonen’s Feminist Theory apply to this text?
Goes against her theory.
This shows women are not sexually objectified in every form of the media - charity adverts highlight a different message and are therefore constructed differently.
