5. Audience Flashcards
1
Q
AUDIENCE TERMS:
Niche.
A
A smaller audience.
2
Q
AUDIENCE TERMS:
Mass
A
A large audience.
3
Q
AUDIENCE TERMS:
Demographics.
A
Quantifiable data: age gender social class annual earning geographical location
4
Q
AUDIENCE TERMS:
Psychographics.
A
Young and Rubicam’s 7 types of people: Mainstreamer Reformer Resigned Explorer Aspirers Succeeders
5
Q
AUDIENCE TERMS:
Social Grading.
A
ABC1
C2DE
