Self-report techniques

Question 1

Questionnaires - definition, pros and cons

Answer 1

Made up of pre-set list of written questions to which a ppt responds
+ Can be distributed to lots of people
+ Straightforward to analyse and compare
- Responses may not always be truthful
- Response bias

Question 2

Interviews - definition, three types

Answer 2

Face-to-face or online interaction between interviewer and interviewee
Structured and unstructured (also semi-structured)

Question 3

Pros and cons - Structured interviews

Answer 3

+ Easy to replicate
- Interviewers cannot elaborate

Question 4

Pros and cons - Unstructured interviews

Answer 4

+ There is greater flexibility
- Increased risk of interviewer bias

Question 5

Designing questionnaires - how to write good questions

Answer 5

Avoid jargon
Avoid double- barrelled questions
Avoid leading questions

Question 6

Closed questions - pros, cons and definition

Answer 6

Respondent has limited choices
+ Easier to compare / analyse
- Responses are restricted

Question 7

Open questions - pros, cons and definition

Answer 7

Respondent provides own answers expressed in words
+ Responses not restricted
- Difficult to compare / analyse

Question 8

Designing interviews - key aspects

Answer 8

Interview schedule, quiet room, rapport (beginning with neutral questions to calm respondent), ethics