Minority Influence & Social Change

Question 1

What are the three key elements of Minority Influence?

Answer 1

Consistency
Commitment
Flexibility

Question 2

What does Consistency mean? (+ example)

Answer 2

Over time people consider an idea more so keeping the idea the same for a while is key.
Suffragettes (remember to explain how consistency links to this in exam!!)

Question 3

What does Commitment mean? (+ example)

Answer 3

Confidence, certainty and courage in the face of the majority.
Suffragettes

Question 4

What does Flexibility mean? (+ example)

Answer 4

It is usually easier to negotiate with a majority than to command one.
Suffragists