Self-Report Design

Question 1

Designing Closed Questionnaires

Answer 1

Likert scales, rating scales, and fixed choice option.

Question 2

Likert Scales

Answer 2

Respondents indicate agreement with a statement using a scale of usually five points. Strongly agree-strongly disagree.

Question 3

Rating Scales

Answer 3

Works in similar way to Likert scales but gets them to identify a value that represents their strength of feeling on particular topic.

Question 4

Fixed-Choice option

Answer 4

Includes a possible list of possible options and they indicate those that apply to them.

Question 5

Designing Interviews

Answer 5

Must have an interview schedule of topics tend to cover. Should be standardised to reduce contaminating effect of interviewer bias. Interviewers take notes. Needs to be conducted in a quiet room, away from others so increase likelihood they open up. Start with neutral questions to get them comfortable and establish rapport.

Question 6

Writing good questions

Answer 6

Clarity is essential as if respondents confused or misinterpret then have negative on quality of information.

Question 7

Common errors

Answer 7

Overuse of jargon, emotive language, leading questions, double barrelled questions, double negatives

Question 8

Overuse of jargon

Answer 8

Specialist terms make it unnecessarily complex as may not understand.

Question 9

Emotive language

Answer 9

Researchers attitude towards particular topic may be clear from how phrased question so influence response making it easier for demand characteristics to occur.

Question 10

Leading questions

Answer 10

When phrasing guides respondent towards a particular answer so results not accurate.

Question 11

Double-barrelled questions

Answer 11

Two questions in one so may agree with one but not other so pick one to answer with so inaccurate.

Question 12

Double negatives

Answer 12

Difficult to decipher meaning so inaccurate.