Case Studies Flashcards
Case Studies
research method which provides a detailed insight into an individual, group, institution, or event.
Features of a Case Study
detailed and in depth analysis, involve analysis of unusual events/individuals, produces qualitative data, use interview, observations, questionnaires or combination, may be exposed to experimental testing (quantitative data), takes place over long period of time.
Strength
Rich, detailed insights.
Found KF’s forgetting of auditory letters was greater than visual.
Greater insight into memory and gave way for new model of WMM. Provided contradictory to MSM.
However… idiographic approach so not generalisable.
However… also encouraged further research using nomothetic approach like dual tasks which can be generalised.
Weakness
Internal validity issues.
Researching after event.
No control over more variables so confounding ones, so lacks internal validity. Makes hard if no supporting research.
Furthermore… gets closely involved so display bias which may mean subjective.
Other Weaknesses
hard to replicate, correlational findings