Section 9 Flashcards

1
Q

Study reveals how users see google results from search pages

A

SEO are becoming more and more complex in today’s age and have changed so much that users no longer view pages by reading the sequential list of results instead they are spending more time reading through results and focusing more. on organic content next to visuals and snippets Advertisers should focus on placing their advertisements on the top of the page and next to visual content in the eying direction similar to that of tracing a pinball in a pinball machine.

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2
Q

Alexa and emotions

A

Alexa is being designed so that it displays dissappointed, excited, news and radio anchor like voices when reporting the news, video gamining, sports and music content.

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3
Q

It’s not about length SEO Content trends and voice search

A

Longer pages which answer a users question better are better than short ones who do not. A third of all search results are going to be done by voice search in the coming years and it helps to rank in position zero to do this. To do this you must have answers users in a conversational manner which is geared advertise things according to their personal preferences on the web and through messaging. Be sure to the search results outloud and they are in this format before posting them.

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4
Q

Google Search and BERT

A

Google search has developed a method of artificial intelligence which analyzes users searches with more accuracy, giving proper responses to questions with a not or etc. interprets sentences better and is able to diffrentiate between nouns, verbs etc. to better comprehend language.

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5
Q

The Death of Google Search Traffic and What it Means for Marketers

A

Less and less clicks are being done on websites because google is using AI to mimick the same process that alexa does which is to formulate answers to complicated questions. The results to these answers are displayed on top of the page above all search results. This can be harmful to businesses but a way to combat this is by:

  1. making web visitors become newsletter suscribers
  2. Formulate expert answers to questions that only experts can answer
  3. Produce content that is opinion dependent
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