Section 7 reading Flashcards
Coronavirus influencers glossy lifestyles lose their shine
Many influencers such as those that advertise travel visits, and clothing for different brands are forced to cancel trip visits and stop wearing the types of clothing that they are wearing. That’s because trip visits are constantly being cancelled, brands are no longer sponsering influencers due to lack of customer demand and traditional consumers are losing interest due to the current state of affairs prohibiting them to engage in such activities or purchase such products. Revenue from instagram and youtube are going down considerably and influencers are switching to other activities like rearranging ones wardrobe or homespace to continue to make money on the same channels.
Could the coronavirus kill the influencer culture?
Influencers are shifting from their traditional luxury environment photography, and filming to more traditional at home filming and photography. They are shifiting their theme to helping people deal with COVID , advice and tips on dealing with it and acknowleding the situation. Influencers are having difficulty diffrentiating themselves from one another, many followers are becoming influencers, and the concentration of interest is being narrowed. As a result many followers are unscribing from channels.
Brands turn to microinfluencers as they struggle with relatability:
Brands are dumping followers and focusing on microinfluencers regular people with 10,000 to 100,000 followers to advertise their products. The microinfluencers are gaining more attractiveness due to their ability to produce utility content use for the covid pandemic, such as learning, excercise, house cleaning and more. Microinfluencers are more relatable during this covid pandemic because they are not presenting a lifesytle that is unrealistic to obtain in during this period of time. Viewers are now focusing on content that can help them escape the current situation or self help videos geared toward the covid climate.
How are brands and retailers changing their approach to influence marketing?
Brands and retailers are focusing more on performance and shifting influencer content from skin care, beauty and entertainment to household products such as cleaners and air fresheners. Many brands and retailers are closing down their deals with influencers while many new brands focusing on new content like household products and even finance companies interested in building their brands are reaching out to influencers. The main return on investments of focus are engagement, and reaching out.
You can now major in instagram but is that a good idea.
An italian university is opening up an influencer programs where students can take a variety of courses containing knowledge required to become successful influencers. Many people however are skeptical about the future of influencing and whether this degree would be of value in the coming years as the future climate for influencing is uncertain.
20/20 reimagining influencer marketing in 2020
- Close friends over celebrities/major influencers-engagement over reach
- Creativity-learning videos, long captions to go along with pictures on instagram, virtual influencers
- Social activism, morally correct brands and accountability.
Unraveling the Bizzare Web of Follower Loops
These are when rising influencers pay popular influencers to tell all of their social media followers to follow these new influencer accounts in exchange for a prize or reward. Critics claim that this activity violates many social media policies, borderlines on illegal activity and does not buy loyal and engaging fans.
Using nanoinfluencers to promote your product
The author recommends that brands approach nanoinfluencers who have thousands of followers are smaller than actual influencers, will be a good market for influencers to target because they don’t charge as much, and many people are losing faith in influencers and don’t believe in them anymore. Nanoinfluencers can help market your brand in your local community. Some challenges you might face when dealing with nano influencers are modifying the ad to fit with the right type of environment and tracking the success of ads are difficult.
AI bots and fake influencer marketing. How to stop this.
Many influencers are using artificial intelligence and seperate communities of users to increase the number of followers and likes of each post. These followers are fake and waste brand money. A company has been created to track such frauds by comparing number of followers among a number of influencer accounts to their level of engagement. The amount of fraud has been skewed to the fitness and fashion industry.
Less than 1% of all videos on youtube ever reach more than 100,000 views.
.64 of videos on youtube reach 100,000 views or more and 99.33 percent do not and as a result don’t make much money. Pex the most advanced video and music analytics firm on the internet says that youtube should get rid of 99.3 percent of it’s content and focus on the content that makes money. The two major categories that make the most money are music and gaming because they attract the most viewers. Music is the largest and this needs to be licensed by youtube.
10 tips for how to make something go viral online
- consider current events and trends-takes into account current events and news
- create awsome video content-something that catches people eyes and makes them want to share
- write down relevant keywords-in headlines, text which are most likely to be searched up by online viewers.
- get help from a big influencer-build a relationship with an influencer whom will more likely be able to help you out.
- produce a contest-this will persuade people to
- post something controversial
- Post something visual
- use a great sense of humor
- submit content reddit
- Be original and unique
6 ways that social media negatively impacts your mental health
- human connection
- self esteem
- concentration
- empathy
- memories
- mental health
