Section 3 readings Flashcards
Ryans world
Most ryan’s viewers are children who can’t tell the difference between advertising and honest reviewing of toy products. Because of this children will become brainwashed by ads and have parents purchase them or beg to purchase them all of the toys that Ryan reviews without knowing that they are being taken advantage of. Parents suggest let their children know about ryan’s motives before letting them watch
COPPA
The children online privacy protection act, which declares that companies cannot collect online data or market towards children. Youtube has been criticized for violating this act because majority of the audience that ryan kaji’s channel along with the 19 other channels have been targeting are children.
Current actions being taken against youtube for violating COPPA
FTC has sued it for 130 million and New York state has sued for a smaller amount. Youtube is required to set up a 100 million dollar fund, a new youtube account geared towards kids, disable comments and ads on all child oriented videos, and punish creators for allowing ads to continue despite being warned about not violating it.
Children’s rights
A wide number of child social media influencers are gaining a number of followers on social media and are sponsered by companies who want their brands advertised. Families using their children with the help of parents to advertise brands and make sponsership money, and ad revenue. This is seen to be controversial in many peoples eyes as it seems as children are being taken advantage of, and children as consumers are also being taken advantage of because many of them are too young to distinguish the difference between what’s an advertisement and what is not»>being fooled
