Schema theory - ERQ Flashcards
What is a schema?
Cognitive schemas are mental representations that organise our knowledge, beliefs and expectations.
A ‘mental representation’ is a very broad concept that can be applied to practically everything in the mind, but only the most stable and deeply rooted mental representations can influence our knowledge, beliefs and expectation.
Brandsford and Johnson argument
That schemas can influence the encoding of information in memory and has been demonstrated in the study of Bransford and Johnson (1972). They showed that a visual context provided prior to reading text passage double the rate of recall of ideas from that passage.
Aim of Brandsford and Johnson
Investigate how schemas help us to store new information in our memory
Procedure of Brandsford and Johnson
3 groups of participants read a paragraph describing a number of steps in a procedure.
Some participants were told that the paragraph is about laundry before, after or are not.
Findings of Brandsford and Johnson
The group that were told the topic of the paragraphbeforethey listened to it (Group 1) had significantly better memory than the other two groups.
Conclusion of Brandsford and Johnson
Schemas help participants encode new information by making it possible to organize and interpret the information.
Memory isn’t about simply “storing a copy” of what you hear, but involves actively interpreting what you hear based on prior knowledge of the world.
Evaluation of Brandsford and Johnson
This study is easy to replicate, and has high reliability. It is easy to get the same results as the original study.
This study utilisesan experimental design, demonstrating a causal relationship between schema activation (the IV) and ability to recall (the DV)
This study involves an artificial task - it would be quite unusual to be read a paragraph without knowing having any idea what the paragraph is about. Therefore, this study may not have much relevance for everyday situations involving memory
What is a good things about schemas that is shown by Brandsford and Johnson linking it to memory?
Schemas do a great job of helping us remember
What is an issue with schemas?
The increase in memory efficiency can come at thecost of accuracy.
Schemas improve our memoryby relating new information to what we already know. Sometimes, the things we already know can contaminate our memory, leading to false or distorted recollection.
What are the two ways that schemas can distort memory?
Information that is consistent with our schemas will be remembered well, but information which is inconsistent with our schemas may be forgotten or distorted to “fit” our schemas.This distortion happens at the moment of memory encoding - when a new event is stored into memory.
When you can’t remember an event well, you may “fill in” the missing details with your best guess, based on your schema for that event.This distortion happens at the moment of retrieval - when you are trying to remember an event from the past.
Which study supports that schemas can distort memory?
Bartlett (1932)
What did Bartlett show?
How cultural schema, schemas that we have based on our culture, leads to us fitting new information to our existing schemas.
Procedure of Bartlett
British participants read a Native American fold story called “War of the Ghosts” twice, then asked to reproduce it from memory soon after, as well as on a later date.
The content and style of the story was unfamiliar to the British readers, as it was not written according to the storytelling conventions of English literature
Findings of Bartlett
When the participants recalled the story, the length of the story became shorter, and the story became more conventional. Unusual details (such as the unfamiliar names, or the revelation that the warriors were actually ghosts) were left out or distorted (for instance, some participants remembered “boats” instead of the unfamiliar “canoes”)
No matter how much the recollection of the story differed from the original, it remained a coherent, completestory. This suggests that participants tried to rememberthe story as a whole, rather than trying to memorise specific details individually
Conclusion of Bartlett
Participants found it difficult to remember the “War of the Ghosts” because the story does not fit any of our cultural schemas. It is neither a typical horror story or war story, and hence it is difficult to relate to our existing knowledge of the world
Cultural schemas can lead to memory distortions, as we try to “fit” the new information to our existing schemas