Discuss one theory of thinking and decision making Flashcards
Who created the dual process model?
Kahneman in 2003
What did Kahneman believe?
Believed that there were two systems of thinking
System 1
System 1 is fast, instinctive, emotional, automatic and relatively unconscious.
It is the system that developed first in the process of evolution.
It enables individuals to make rapid decisions based on their past experiences, which is important for survival.
However, this comes at the cost of such decisions not being always accurate or entirely rational.
System 1 is where heuristics originate. It is also commonly referred to as ‘intuition’.
System 2
System 2 is slower, more analytical, logical, rule based and conscious.
It is thought to have evolved later with the development of language and abstract though.
System 2 enable us to override immediate automatic responses and analyse the situation in greater depth.
When we have the time, resources or the necessity to cross-check the first intuitive decisions, system 2 may be switched on to override possibly faulty thinking.
Theory of Kahneman
In Daniel Kahneman’s book Thinking Fast and Slow, Kahneman investigates the interaction of the two systems.
His theory is that both systems are active when we are awake, with System 1 running automatically and System 2 in a background mode, in which only a little of its capacity is engaged, until called upon.
Why is system 1 not inaccurate?
This is not to say that all System 1 thinking is inaccurate, or is all based on heuristics that automatically result in bias.
Kahneman points out that not all intuitive judgements are produced by heuristics; the accurate intuition of experts is better explained by the automaticity that comes with prolonged practice.
Highly selective perception and memory shape what comes to mind before we make decisions.
In this way, our System 1 thinking controls our System 2 choices.
Link to schema theory
The link to schema theory is strong here: our automatic thinking is often based on memories from our previous experiences.
A study that strongly supports the dual processing theory through the use of fonts
Atler and Oppenheimer
Aim of Atler and Oppenheimer
To investigate how font affects thinking.
Procedure of Atler and Oppenheimer
Participants were given a test made up of 3 questions, and measures whether people use fast thinking to answer the question or use slow thinking.
Half the students were given the test in an easy-to-read font, while the other half were given the test in a difficult-to-read font.
Results of Atler and Oppenheimer
The results were that among students given the test in easy font, only 10% of participants answered all three questions correctly, while among the students given the test in difficult font, 65% of participants were fully correct.
Conclusion of Atler and Oppenheimer
This therefore shows that when a question is written in a difficult-to-read font, this causesparticipants to slow down, and engage in more deliberate, effortful System 2 thinking, resulting in answering the question correctly.
On the other hand, when the question is written in an easy-to-read font, participants use quick, unconscious and automatic System 1 thinking to come up with the obvious answer which is correct.
Linking Atler and Oppenheimer to dual system
This study therefore providesstrong evidence fordual processing theory, providing support for Kahneman’s model of fast System 1 and slow System 2 thinking.
Issue with Atler and Oppenheimer
However, the study only involved Princeton undergraduate students, which are clearly not representative of the general population.
Therefore, the results may not generalise to other groups of participants.
In addition, the test is made up of “trick” questions, which rarely come up in everyday life.
Therefore, the ecological validity of this study is low, as the real-world significance of these findings is unclear.
In addition, the study does not give any biological evidence for the dual processing theory and therefore cannot give strong evidence for the theory.
Biological evidence of the dual processing model study
McClure et al.