Sampling Techniques Representative Flashcards
Quick definition of Random Sampling
Selected by chance in a hat of names
[RS] What should a large enough sample reflect?
Characteristics =
- Gender
- Class
[RS] Advantages
- Less chance of bias
- Everyone has an equal chance
[RS] Main disadvantage
Probability of picking the same name
[RS] Other disadvantages
- Difficulty gaining access to a list of larger population
Expensive as large sample is required
Quick definition of Systematic Sampling
Every nth person in sampling frame is selected
[SS] Advantages
- Beneficial to covering a wide study area
- Straightforward
[SS] Disadvantages
May not be as diverse
Description of Stratified Random Sampling
1) Researcher stratifies population via
- Age, class, gender
2) Sample created in same proportions
[SRS] What is meant by same proportions?
A set number for everything.
E.g: 20% boys and 20% girls
[SRS] Other advantages
- Lower costs
- Increased precision
[SRS] Disadvantages
- Time consuming when splitting pop into sub groups
Description of Quota Sampling
1) Population is stratified
2) Interviewer given a quota of participants
3) Interviewers have to fill the quota with respondents that fit the set characteristics
[QS] Advantages
Cheaper as there’s less participants
Representative
[QS] Disadvantages
Time consuming