S9 Flashcards

1
Q

definition smarketing

A

fonctions commerciales et marketing on une approche integree commune
20%

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2
Q

3 éléments qui doivent etre completement alignés dans la stratégie afin d’assurer reussite et perrenité

A
  • clientele cible
  • offre
  • nos capacités et ressources
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3
Q
A
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