reserch methods Flashcards
observation techniques - participate
observer is part of the group being observed
observation techniques - non-participate
observes from a distance and doesn’t interact
observational techniques - overt
has knowledge they are being observed
observational technique - covert
no knowledge of observation
observational technique - naturalistic observation
an observation
carried out in an everyday setting, in which
the investigator doesn’t interfere in any way
but merely observes the behaviours in question
observational technique - inter-observer reliability
the extent to which there is agreement between 2 or more observers involved in observations of a behaviour
observational technique- controlled observation
a form of investigation in which behaviour is observed but under conditions where certain variables have been organised by the researcher
observational technique - observer bias
observers’ expectations affect what they see or hear. this reduces the validity of the observers
what is a lab experiment
-artificial environment
-variables are controlled
-participants aware they are being observed
evaluation of lab expirement
strengths
-high in internal validity
-confident any change in DV is due to IV
weaknesses
-low in ecological validity
-high in characteristic demands as it is usually overt
-less like to behave as they would irl
what is a field experiment
-natural environment
-IV manipulated by experimenter
-harder to control
-participants covert
evaluate field experiment
strengths
-covert so low in demand characteristics
-natural environment participants are calm
weaknesses
-difficult to control variables
-major ethical issue
what is a natural experiment
-IV isn’t manipulated and occurs naturally like the effects of TV on aggression
-participants usually allocated to conditions randomly
evaluate natural experiments
+possible to study variables that would usually be unethical to study
+behaviour more natural
- because IV isn’t manipulated it’s hard to establish casual relationships
what is a quasi experiment
- the IV is a particular feature eg gender or mental disorder
-arnt able to use random allocation
evaluate quasi experiment
+controlled conditions
+ less artificial than laboratory studies
- casual relationship because IV not directly manipulated
- participant allocation confounding variables may affect results
evaluate participant observation
+researcher can gain greater understanding of groups behaviour
-researcher loses objectivity becoming part of the group
evaluate non participant observation
+researcher can remain objective throughout the study
- researchers loses a sense of the group’s dynamic by being separate
evaluate overt observation
+much more ethically sound because participants are aware of the research
-people may change their behaviour if they know are being observed
evaluate covert observation
+ pps more likely to behave naturally
-gaining ethical approval is difficult
evaluate naturalistic observation
+ ecological validity behaviour natural
-extraneous variables can’t control variables that may affect behaviour
- ethics limitations of situations where u can do naturalistic observation
evaluate controlled observation
+ more controlled
-lower ecological validity and behave differently if they know they are being observed
what are questionaires
- a self report technique
can be written face to face on the phone or via the internet
evaluate questionnaires
+partical, large volume of info quickly and cheaply
- leading questions
- social desirability bias
what are interviews (structured + unstructured)
interviews like a conversation face to face
structured - follow a fix set of questions same for all participants
unstructured - eg discussion topics
evaluate interviews
+ pilot study - useful way to get info before a study
-social desirability bias
-impractical time consuming and skilled researchers
- data analysis can be hard
what is correlation how is it different to an experiment
-looks at relationship between 2 variables arnt manipulated may be caused by a third unknown variable or coincidence
evaluate correlational research
+ethics you can study variables that would be unethical to manipulate
-casual relationship can’t assume correlation may be caused by a third unknown variable
what is a case study and evaluate
case study - intensive descriptions of a single individual or case they allow researchers to analyse unusual cases in a lot of detail eg milner et al study
+unique cases can challenge existing ideas and suggest future ideas for research
-cause -effect relationship can’t be established