Research Methods and 2 Classic Experiments

Question 1

What are the “Big Three” experiments

Answer 1

• Correlational
• Experimental
• Neuroscience

Question 2

Correlational

Answer 2

understand relationship between 2 variables

Question 3

Pros of Correlational

Answer 3

real world, rich, stable and cheap

Question 4

Cons of Correlational

Answer 4

Cause and effect (correlational not casual) , too much information

Question 5

Surveys for Correlational Research

Answer 5

• Unrepresentative sample
• Order of questions
• Wording of questions
• Response options (how strongly they agree/disagree)

Question 6

Experimental

Answer 6

searching for cause and effect

Question 7

Pros of Experimental

Answer 7

• Cause and effect
• control
• precise

Question 8

Cons of Experimental

Answer 8

• Not real world

- takes a lot of time

Question 9

Pro of Neuroscience

Answer 9

• Cause and effect
• control
• precise

Question 10

Con of Neuroscience

Answer 10

• Cause and effect
• “newness” (leaves room for error)
• time
• cost

Question 11

Suppression and Rebound

Answer 11

• Show pictures
• then you need to suppress the pictures
• dont think about the picture
• Then you are allowed to freely think
• Show facilitation (Rebound) for Picture - related information
• Hyper-accessibility effects

Question 12

hyper accessibility effects

Answer 12

if you think about something a lot, it’s harder to suppress thoughts than to thing you don’t care about

Question 13

Implicit Social Cognition

Answer 13

our thoughts and beliefs

Question 14

What does implicit social cognition focus on?

Answer 14

• our hidden biases

- beliefs/biases of which we may be unaware and be unwilling to share

Question 15

The Clark and Clark Study in 1952 - Who was a part of it

Answer 15

253 black children ages 3-7

• 134 from the South (all black school)
• 119 from the North (mixed schools)

Question 16

The Clark and Clark Study - What did they do to the kids?

Answer 16

• Shown 4 dolls: 2 black and 2 white dolls in alternating order
• Asked 8 Questions about the dolls based on: Preference, Knowledge of racial differences, and Self-Identification

Question 17

The clark and Clark Study - Results

Answer 17

• Kids in the North: wanted to be more like the white doll
• “Give me a doll like you”: 39% in North, 29% in South
• More negative towards the black dolls, preferred the white dolls

Question 18

Darley and Latane Study in 1968 - What happened

Answer 18

• Women yells “help I’ve been stabbed” and nobody did anything about it
• People turned on their lights, but they just assumed someone did something
• Someone called 911 35 minutes later

Question 19

Darley and Latane Study in 1968 - How did they replicate

Answer 19

• Reinvented situations like this
• Randomly assigned 72 undergraduates to different groups
• How long would it take people to respond?
• Larger the group, longer the time to respond