research methods Flashcards
2
what are the types of experiment methods?
- lab study.
- natural study.
- quasi- experiment.
- field study
what is a lab study?
- it is when participants go to researcher, where they are studied under controlled environment.
- controls all the IV.
- limitations: lacks external validity, increase in demand characteristics.
- strengths: high internal validity, can make clear conclusions, and draw cause and effect relationship.
what is a field experiment.
- experiment is conducted in a natural settings.
- control variables.
- limitation: decrease in the internal validity because there is a lack of control over extraneous variables.
- strength: high external validity, less demand characteristics.
what is a natural experiment?
- when the variables exist naturally, so there is no manipulation over the IV.
- strengths: high external and ecological validity.
- limitations: lack of control over confounding variables.
what is a quasi experiment?
- an almost experiment; it uses other experiments that already exists and compare data.
- limitations: lack of control over variables.
- strengths: high external validity.
what is an observation?
the process of capturing how people behave in response to a stimulus.
what are the types of observations?
- naturalistic.
- controlled observations.
- covert.
- overt.
- participant.
- non participant.
what is a naturalistic observation.
behaviours is observed where it occurs.
- low internal validity.
- high external validity and less demand characteristics.
what is a controlled observation?
behaviour is observed in a lab setting.
- high internal validity.
- low external validity and more demand characteristics.
what is a covert observation?
the participants do not know they are being observed.
- ethical issues –> no inform consent.
- high internal validity,
- no demand characteristics.
what is an overt observation?
the participants know they are being observed.
- no ethical issues.
- high demand characteristics.
what is a participant observation?
researcher takes part in the research and observes the behaviours.
- less demand characteristics.
- more subjected to observers bias and the observer might lose objectivity
what is a non participant observation?
researcher does not take part in the experiment.
- more objective.
- more demand characteristics.
what are the self report methods?
- when a participants evaluate themselves.
- questionnaires.
- interviews.
what is a questionnaire?
a series of questions for the purpose of gaining info from the responders.
- strength: provide info at low cost –> economical.
- limitation: time consuming for open ended questions; also takes respondents time to answer.
open ended questions.
allows people to express what they think, and expand on their answer.
- strength: rich qualitative data can be obtained = researcher finds more about the person.
- limitations: not suitable for those with less education because they require high writing skills to explain behaviours in a detailed way; time consuming to analyse qualitative data.
closed ended questions?
allows responses to only answer to pre decided categories such as yes or no, or a scale. = obtain quantitative data
- strength: large sample can be obtained and give data that is representative without being time consuming.
- limitations: lack details because the responses are fixed.
what is an interview?
when the same questions are asked in the same order to each interviewee.
- structured interview.
- unstructured interview.
- semi - structured interview.
structured interview?
standard set of questions that are asked in the same order and manner.
- strengths: easy to replicate which makes it reliable.
- limitations: not flexible less rich data is collected.
semi structured interview?
allows for both open and close ended questions.
group interview?
an informal type of discussion.
- limitations: lack validity because some would lie for social desirability and some would conform.
- strengths: more ecological validity.
unstructured interview
known as discovery interview and it more like a guided conversation.
- strengths: rich data, increase validity as researcher can expand and have a deeper understanding of the responds.
- limitations: needs training which is expensive, time consuming to conduct an unstructured interview and analyse the qualitative data.
what is a correlation
shows the relationship between 2 co-variables.
- shown by a scatter graph.
what is co-variables?
two variables that change however are not set by researcher.
what is correlation co-efficient
a number they describes the direction of the relationship of the co-variables.
- the closer it is to +1 or -1 the stronger correlation.
content analysis
a form of study where communication is studied indirectly.
- involves coding and thematic analysis?
- strengths: high external validity, flexible, few ethical issues.
- limitation: subjective and have to be studied out of context.
what is coding?
putting data into meaningful categories.
what is thematic analysis?
where reoccurring themes are identified and described.
case studies?
a personalised study where it looks at one person, collecting rich qualitative and quantitative data.
longitudinal
- strengths: insight into unusual cases, generates hypothesis for future studies.
- limitations: subjective, can not genralise.
what is an aim?
a general statement about what the study is about.
- has to be specific and true.
what is a hypothesis?
a statement that proposes an explanation for something, however has to be tested before being spread; it would normally predict the results of the experiment.
- hypothesis needs to be operationalised.
- one tailed: directional hypothesis would predict the nature / difference that the IV has on the DV.
- two tailed: non directional hypothesis would predicts that the IV will have an effect on the DV however direction of the effect is stated.
what are the sampling techniques?
- random.
- systematic.
- stratified.
- opportunity.
- volunteer.
random sampling?
randomly choosing participants in which all participants have an equal chance of being selected.
- strength: high validity so results can be generalised; unbiased sample.
- limitations: harder to establish cause and effect as results might differ; could be unrepresentative therefore not generalisable.
systematic sampling.
selecting participants in a systematic way such as selecting participants every nth.
- strength: representative data of targeted population, simple, not bias.
- limitations: not practical, unreliable,
stratified sampling.
identifying the subgroups within a population based on their frequency.
- strength: more representative and proportional.
- limitation: time consuming.
opportunity sampling.
samples are made from anyone who is available.
- strength: convenient.
- limitation: sample is not accurate representation of the target population.
What are the ethical issues?
- deception.
- ## harm to participants.
What is a range
It shows how spread a data is
Features of a scientific report
- introduction.
- abstract
- method.
- results.
- discussion.
- sources
What are the 7 features of a science.
- paradigms.
- paradigms shifts.
- falsifiability.
- reliability.
- objectivity.
- empirical methods
- theory constructing.