Quiz 2 Flashcards
Which of the following is NOT a flaw in the “traditional” model for introducing a new product/idea?
Question 1 options:
A) Talking too much to customers about what they want.
B) Assuming you don’t have to make changes, and that there are no trials and errors.
C) Focusing too much on a launch or ship date.
D) Assuming you know what the customer wants.
A
Many people working for startups believe they are hired for:
Question 2 options:
A) their ability to “get things done,” not their ability to “get the right things done right.”
B) their expertise, not their network.
C) what they know how to do, not what they can learn.
D) who they know, not what they know.
C
One of the problems with the traditional product introduction approach is that:
Question 3 options:
A) It allows customers to have too much input.
B) It doesn’t allow engineers to design what they think is the best quality.
C) It doesn’t assume that you can ever go backwards.
D) It causes too many quality problems in manufacturing.
C
In practice, startups begin with a set of ____________________, most of which end up being wrong.
Question 4 options:
A) prototypes
B) investments
C) attempts
D) hypotheses
D
In the customer discovery step of the Customer Development process:
Question 5 options:
A) large sums of money are being spent to create and drive demand into the sales channel.
B) it is demonstrated that a business had a repeatable and scalable business model.
C) hypotheses about ideas are being tested with customer reactions.
D) there is a focus on execution with formal structure.
C
A major change to any of the hypotheses tested in the customer discovery step of the Customer Development process is called:
Question 6 options:
A) A pivot
B) A revision
C) A failure
D) A turnaround
A
In the customer validation step of the Customer Development process:
Question 7 options:
A) it is demonstrated that a business had a repeatable and scalable business model.
B) hypotheses about ideas are being tested with customer reactions.
C) there is a focus on execution with formal structure.
D) large sums of money are being spent to create and drive demand into the sales channel.
A
Agile Development refers to:
Question 8 options:
A) product development that is flexible enough to make far-reaching changes to each product model.
B) rapid deployment, iterative development, aond conintuous discovery processes that companies use.
C) developing and introducing a product very quickly to the market in order to capture early market share.
D) product development processes that occur in very careful environments.
B
The business model canvas:
Question 9 options:
A) forces the founder to make choices quickly to execute the right business model.
B) is a flowchart of the structure of the organization.
C) describes the flow betwen key components of a company.
D) primarily shows the founder where the major costs in the organization are.
C
Which of the following best defines an earlyvangelist?
Question 10 options:
A) Early adopter customers who want to be first, usually in order to gain a competitive advantage.
B) One of the first sales staff members hired who is most passionate about the company’s product.
C) Customers who will buy a product early if you are willing to deeply discount it.
D) The team member who exhibits the most “buy in” on the startup team.
A
