Power Point 2 Contin

Question 1

Getting is sometimes called “__________” It drives customers into sales channels

Answer 1

demand creation

Question 2

Price you have to pay as a business to get one additional customer

Answer 2

customer acquisition costs

Question 3

The more you can get the customer to pay your expenses to do business with them, the better off you are

Answer 3

Customer Funded Business (Anderson General Store or Yeti)

Question 4

Keeping: _________ gives customers a reason to stay

Answer 4

customer retention

Question 5

Growing: generating _____ _____ from same customers and more customers from customer referrals

Answer 5

new revenue

Question 6

______ lets customers know about the product/service. Get them thinking about your solution

Answer 6

Awareness

Question 7

Potential customers no longer ignore your signals

Answer 7

Interest

Question 8

Follows interest after being convinced

Answer 8

consideration

Question 9

The final act. Customers almost always start online.

Answer 9

Purchase

Question 10

______ is only good once awareness created..

Answer 10

Facebook