Quiz #1 Flashcards
Which is NOT one of the components of the Business Model Canvas?
Question 1 options:
A) Key partners
B) Customer relationships
C) Customer segments
D) Key raw materials
D
The number of customers you could possibly reach is called:
Question 2 options:
A) Total addressable market
B) Served available market
C) Target market
D) Market population
B
Which of the following is NOT a benefit of the MVP
Question 3 options:
A) Encompasses all the features all the customers want
B) Reduces wasted engineering hours
C) Helps determine “what not to ship.”
D) Avoids “feature creep.”
A
Problems that customers know about, but arent’ motivated to solve, are called:
Question 4 options:
A) Latent problems
B) Visions
C) Passive problems
D) Active problems
C
Which of the following is considered a customer type?
Question 5 options:
A) Economic buyers
B) All of the above.
C) Recommenders
D) End-users
B
What customer types can hinder or delay a purchase:
Question 6 options:
A) Influencers
B) Saboteurs
C) Archetypes
D) Deal-breakers
B
A picture of a “typical” customer and their traits is called:
Question 7 options:
A) Customer archetype
B) Croesus
C) Target segment
D) The ideal customer
A
A “channel” is:
Question 8 options:
A) How the product is manufactured and shipped
B) How the customer learns about the product
C) How the customer communicates about their problem
D) How the product gets from the company to the customer
D
Which of the following is NOT a physical channel:
Question 9 options:
A) Direct sales
B) Value added resellers
C) Dealers
D) Aggregators
D
The primary problem with entering a brand new market is:
Question 10 options:
A) Dealing with other countries.
B) Taking on the bigcompanies already in the market
C) It takes a lot of money to educate customers.
D) Retraining employees to work in another culture or context.
C
