FINAL Questions Flashcards
When selecting an advisory board, what purpose would members serve?
Bold, out of the box business design thinking that impacts strategy and by making introductions to clients you can’t get any other way.
When choosing advisory board members, it is important to do what?
Manage egos carefully
Earlyvangelists are also known as what?
Buyers with checkbooks
Buyers who tend to buy later for practical reasons are also known as what?
Scalable Customers
In the web/mobile channel, validation is the optimization of?
The volume of visitors, the conversion of visitors to customers, and the costs to acquire and activate customers
Enthusiasm is best tested when?
The product is sold for close to full price
A risk of callling on earlyvangelists includes?
A request for an “exclusive” or “most favored nations” clause.
Some solutions to people visiting but not clicking (no activation) include what?
Doing heat map/eye tracking studies
A group of customers with common attributes is known as?
A Cohort
The number of activated users referred by each current user is also called?
The Viral Coefficient
