Powerpoint 3 Flashcards
1
Q
_________doesn’t equal interest
A
Awareness
2
Q
____ _____ is unpredictable. Based upon editorial room and newsworthiness
A
Earned Media
3
Q
___ ____ is not always free
A
Earned Media
4
Q
Exposure
A
Paid Media
5
Q
It costs ___ times more to get a new customer than to sell to an existing customer
A
7-9
6
Q
What are the three things to keep strategies in physical channel
A
Interact, retain, entertailing
7
Q
Make the customer enjoy interaction is called
A
entertailing
8
Q
_____ of customers will continue to patronize a business if they perceive senior management has taken their complaint seriously and resolve it
A
95%
9
Q
5 Keeping Tatics in physical channel
A
Loyalty programs Product updates customer surveys customer complaint follow up check ins
10
Q
New _____ revenue from old customrs
A
revenue
11
Q
New customers from _____
A
referrals
