Chapter 4 Cont.

Question 1

Large company entrepreneurship is also known as

Answer 1

Corporate entrepreneurship

Question 2

Offering variants of core products

Answer 2

sustaining Innovation (evolutionary products)

Question 3

Introducing new products to new markets with new customers

Answer 3

Disruptive innovation (revolutionary products)

Question 4

This risk is unknown whether or not the product will even work

Answer 4

Invention Risk

Question 5

This is unknown if a market exists or if customers will adopt the product. It works but does anyone want it

Answer 5

Customer/market risk

Question 6

_____ are never good

Answer 6

Assumptions

Question 7

The primary flaws in the traditional include

Answer 7

you know what the customer wants
you know what features are necessary
you will only to revise 1-2 times

Question 8

In the traditional model focus upon

Answer 8

Execution, benchmarks, and launch/ship

Question 9

Turning a business idea/concept into a series of testable business model hypotheses and developing a plan to test those hypotheses as customer reactions

Answer 9

Customer Discovery

Question 10

Tests whether the resulting business model is repeatable, scalable

Answer 10

Customer Validation