PSYCH WEEK 5 Flashcards
Acceptance-Yielding Impact Model
The Acceptance-Yielding Impact Model suggests that messages can change people’s attitudes by altering their beliefs or how they feel about those beliefs.
Attitudinal beliefs
Thoughts or ideas linked to how we feel about something.
Central route
when attitudes change because people think deeply about the message and how it makes sense to them.
Cognition-in-Persuasion Model
by who
The Cognition-in-Persuasion Model says that when we hear a message, we think about it, which triggers memories related to the topic, and then we decide what we think about it based on those memories.
Albarracin 2002
Elaboration Likelihood Model
by who
how many postulates
A way of looking at attitude change that says there are two paths: one where we think deeply, and one where we consider surface-level details.
7 postulates
Petty & Cacioppo
Heuristic processing
Using simple rules to make judgments.
Heuristic-Systematic Model
who
Chaiken et al (1989)
the model suggests that people can either rely on quick, intuitive judgments (heuristics) or take their time to think things through (systematic processing) when making decisions or evaluating information
Information Processing Paradigm
A model that says messages go through different stages to change attitudes.
Meta-cognitions
Thinking about our own thoughts.
Petty
Meta-Cognitive Model
A way of thinking about how our thoughts about thoughts affect persuasion.
Modally salient beliefs
The beliefs that come to mind first when we think about something.
Peripheral route
Changing attitudes by focusing on simple aspects of a message.
Social Judgment Model
Weighing new information against our existing attitudes.
Systematic processing
Examining attitude-related information carefully and thoroughly.
Unimodel model
by who
Thompson, Kruglanski & Spiegel (2000)
Anything that is relevant to you can be used to change your attitude and behavior
