PSYCH 3723 WEEK 8 Flashcards
Amplification hypothesis
When attitudes become more certain, they can either become more open or more resistant to change, depending on other characteristics of the attitude.
Big Five
A popular theory of personality that looks at five main traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Implicit egotism
Unconscious tendencies to boost one’s self-esteem.
Matching effects
People are more likely to change their attitudes when messages match aspects of their identity.
Meta-perceptions
People’s thoughts about whether their attitudes are based on feelings or thoughts.
MODE Model
a model of attitudes and behavior that highlights the importance of motivation and opportunity as determinants of behavior.
Prevention orientation
a motivation to avoid negative outcomes and undesirable states.
Probabilogical models of attitude change
These models predict how changing one belief affects another related belief.
Promotion orientation
The desire to achieve positive outcomes.
Socratic effect
Reflecting on beliefs makes them more logically consistent.
Subliminal priming
The presentation of information below the level of conscious awareness.
Value-Account Model
A model explaining how attitudes can be formed either explicitly or implicitly, with implicit processes occurring unintentionally and without conscious awareness.
Frame Effects
the presentation of information, such as a message, can significantly influence people’s perceptions or attitudes depending on how it is framed, whether as a gain or a loss.
Need for Affect (NFA):
An individual’s motivation to seek out or avoid emotional experiences.
Need for Cognition (NFC):
An individual’s inclination toward engaging in and enjoying thinking or cognitive activities.
