Products in society

Question 1

what does enterprise involve

Answer 1

identifying new business opportunities and taking advantages of them

Question 2

what is innovation

Answer 2

when an entrepreneur or business comes up with something new

Question 3

what is crowdfunding

Answer 3

• involves using websites to promote an idea to a large group of people
• people can then choose to invest an amount of money to help fund the idea ( these are called backers)
• Backers often get an award for their investment

Question 4

what is marketing

Answer 4

the promotion of a product or service

Question 5

what is virtual marketing

Answer 5

the promoting of a product or service using social media and moving a product/ service closer to the top of a page in search engine results

Question 6

what is virtual retail

Answer 6

selling products or services on the internet

Question 7

what is a co - operative

Answer 7

a type of business which is owned an ran by its members
- profits are shared out

Question 8

what is fairtrade

Answer 8

something that aims to ensure that farmers are paid at a fair price

Question 9

what is market pull

Answer 9

when designers take into account what customers want

Question 10

examples of market push

Answer 10

• changing fashion and social attitudes, as not every consumer wants the same thing

Question 11

what is technology push

Answer 11

what manufacturers can provide

Question 12

what does technology push involve

Answer 12

• driving designs of new products or improving existing ones
• using technology to make an existing product cheaper, better at its function, more efficient, or nicer looking

Question 13

how does technology increase the no of jobs

Answer 13

workers are needed to do things like :
- design computers
- write programs for them to run
- design computer games
- maintain websites

Question 14

technology designed to suit the disabled and elderly, what may these include

Answer 14

• more accessible phones and apps
• phones sold with large easy to read buttons that are easier to use for people with less mobile hands or poor sight
• apps that enable devices to be controlled entirely by voice commands developed to assist people with physical disabilities

Question 15

Why should religion be considered when designing product

Answer 15

• misusing religious symbols could cause offence
• eg if a religion does not permit alcohol, using it on the packaging of an alcoholic drink is likely to be offensive