Product Design_Design App for pet owners Flashcards
Opening
Great Question! I’d approach this question using a framework like CIRCLES to ensure that I’m covering all aspects of the product design process. I’ll start by comprehending the situation.
- Comprehend the situation :Who are we building this for? When is the due date? What? Why
So, the app is intented for pet owners, and we need to understand who exactly we are building for. Are we targeting busy working professionals, stay-at-home parents, or perhaps tech-savvy pet owners who use gadgets like smart collars?
- What is it?
A mobile app to support pet owners in managing and enhancing their pet’s well-being
- When is the due date?
Assuming the goal is a 6-month timeline for the MVP with moderate resources, considering user research , UX/UI design, and development.
- Why are we building this?
increase customer engagement for a pet care product company? enter a growing niche market (Pet Tech)? Expand the product line to include digitial services related to pet care.
- Goal
Increase customer engagement by offering value through a one-stop platform for pet care needs and potentially generate new revenue streams through premium features.
- Comprehend the situation :Who are we building this for? When is the due date? What? Why
We also need to align with the company’s goals. For example, is the objective to increase revenue? engage users more deeply, or perhaps enter a new niche market like pet tech? and let’s assume the timeline is about 6 months with moderate resources.
target personas
I’d break down the target personas into a few key groups: working parents/busy professionals, who might struggle to stay on top of pet care amidst their busy schedule. Traveling parents who travel a lot and need to make sure their pets are cared when they’re away.
Tech savvy professionals, who want to integrate their pet data from wearable devices.
desing-consious users who care a lot about aesthetics and want a seamless, beautiful app to manage groom or pet-related activities.
identify and address pain points.
for each of these personas , we can identify their core pain points and build features around them.
identify and address pain points. Working parents
working parents/busy professionals, might need health and vaccination reminders to keep track of vet appoinments, so the app could send notifications and integrate with calenders.
identify and address pain points. traveling parents
we could introduce a pet sitter or god walker booking feature. allow them to find trusted proffesionals near by whenver they are away from home.
identify and solve paint point -tech savvy users
a great feature would be the ability to integrate wearable tech like smart collars to track their pet’s health metrics, such as activity levels or heart rate.
design-consicous persona
aesthetic, easy to use interface to manage grooming appointments with nearby groomers would appreal to them
Prioritize these features
I would prioritize based on customer impact, feasibility and alignment with business goals. in terms of value
Health and vaccination reminders
would be top prioirty becuase it’s a simple feature yet important, that would appeal to wide range of pet owners. It’s also easy to impletment and provides immediate utility and values.
pet sitter/walker booking
this feature would come next, it addressed a key pain point for people who travel or work long hours, and it also has monetization potential through booking fees or partnetships
grooming appointments
it has lower priority but still very useful for specific user segment. it is a nice to have that could enhance user engagement and improve onversal user experiences.
pet health metrics integration
would be a high-tech feature that would set the app apart, but it’s dependent on hardware integrations, so it might be more complex and come in a later version
What tradeoffs do you see with these features? 1
For health reminders, the tradeoff is that it’s highly useful but doesn’t directly generate revenue unless we tie it to a premium feature like vet booking.
What tradeoffs do you see with these features? 2
For the bet sitter booking feature, while it can generate revenue, there’s a dependency on building partnerships and ensuring trust between users and service providers, which could take time.
What tradeoffs do you see with these features? 3
Pet health metrics are exciting but could be difficult to implement given the complexity of hardware integrations, which could delay the launch of this feature.
What tradeoffs do you see with these features? 3
Grooming appointments are easy to implement but they target on a niche audience, they might not provide as much value across the board.
Final Recommendation 1
I would recommend starting with health and vaccination reminder as our MVP feature, given its simplicity and universal appeal.
Final Recommendation 2
then we should follow up with the pet sitter/dog walker booking to address a significant pain point and explore revenue potential.
Final Recommendation 3
Once the app is gaining traction, we could add the wearable health data integration for the tech-savvy audience, and finally introduce grooming scheduling to broaden our offerings. this approach balances customer delight, feasibility and business goals.