Product Design_Design App for pet owners Flashcards
Opening
Great Question! I’d approach this question using a framework like CIRCLES to ensure that I’m covering all aspects of the product design process. I’ll start by comprehending the situation.
- Comprehend the situation :Who are we building this for? When is the due date? What? Why
So, the app is intented for pet owners, and we need to understand who exactly we are building for. Are we targeting busy working professionals, stay-at-home parents, or perhaps tech-savvy pet owners who use gadgets like smart collars?
- What is it?
A mobile app to support pet owners in managing and enhancing their pet’s well-being
- When is the due date?
Assuming the goal is a 6-month timeline for the MVP with moderate resources, considering user research , UX/UI design, and development.
- Why are we building this?
increase customer engagement for a pet care product company? enter a growing niche market (Pet Tech)? Expand the product line to include digitial services related to pet care.
- Goal
Increase customer engagement by offering value through a one-stop platform for pet care needs and potentially generate new revenue streams through premium features.
- Comprehend the situation :Who are we building this for? When is the due date? What? Why
We also need to align with the company’s goals. For example, is the objective to increase revenue? engage users more deeply, or perhaps enter a new niche market like pet tech? and let’s assume the timeline is about 6 months with moderate resources.
target personas
I’d break down the target personas into a few key groups: working parents/busy professionals, who might struggle to stay on top of pet care amidst their busy schedule. Traveling parents who travel a lot and need to make sure their pets are cared when they’re away.
Tech savvy professionals, who want to integrate their pet data from wearable devices.
desing-consious users who care a lot about aesthetics and want a seamless, beautiful app to manage groom or pet-related activities.
identify and address pain points.
for each of these personas , we can identify their core pain points and build features around them.
identify and address pain points. Working parents
working parents/busy professionals, might need health and vaccination reminders to keep track of vet appoinments, so the app could send notifications and integrate with calenders.
identify and address pain points. traveling parents
we could introduce a pet sitter or god walker booking feature. allow them to find trusted proffesionals near by whenver they are away from home.
identify and solve paint point -tech savvy users
a great feature would be the ability to integrate wearable tech like smart collars to track their pet’s health metrics, such as activity levels or heart rate.
design-consicous persona
aesthetic, easy to use interface to manage grooming appointments with nearby groomers would appreal to them
Prioritize these features
I would prioritize based on customer impact, feasibility and alignment with business goals. in terms of value
Health and vaccination reminders
would be top prioirty becuase it’s a simple feature yet important, that would appeal to wide range of pet owners. It’s also easy to impletment and provides immediate utility and values.