Product Design_Design App for pet owners Flashcards

1
Q

Opening

A

Great Question! I’d approach this question using a framework like CIRCLES to ensure that I’m covering all aspects of the product design process. I’ll start by comprehending the situation.

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2
Q
  1. Comprehend the situation :Who are we building this for? When is the due date? What? Why
A

So, the app is intented for pet owners, and we need to understand who exactly we are building for. Are we targeting busy working professionals, stay-at-home parents, or perhaps tech-savvy pet owners who use gadgets like smart collars?

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3
Q
  1. What is it?
A

A mobile app to support pet owners in managing and enhancing their pet’s well-being

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4
Q
  1. When is the due date?
A

Assuming the goal is a 6-month timeline for the MVP with moderate resources, considering user research , UX/UI design, and development.

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5
Q
  1. Why are we building this?
A

increase customer engagement for a pet care product company? enter a growing niche market (Pet Tech)? Expand the product line to include digitial services related to pet care.

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6
Q
  1. Goal
A

Increase customer engagement by offering value through a one-stop platform for pet care needs and potentially generate new revenue streams through premium features.

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7
Q
  1. Comprehend the situation :Who are we building this for? When is the due date? What? Why
A

We also need to align with the company’s goals. For example, is the objective to increase revenue? engage users more deeply, or perhaps enter a new niche market like pet tech? and let’s assume the timeline is about 6 months with moderate resources.

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8
Q

target personas

A

I’d break down the target personas into a few key groups: working parents/busy professionals, who might struggle to stay on top of pet care amidst their busy schedule. Traveling parents who travel a lot and need to make sure their pets are cared when they’re away.
Tech savvy professionals, who want to integrate their pet data from wearable devices.
desing-consious users who care a lot about aesthetics and want a seamless, beautiful app to manage groom or pet-related activities.

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9
Q

identify and address pain points.

A

for each of these personas , we can identify their core pain points and build features around them.

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10
Q

identify and address pain points. Working parents

A

working parents/busy professionals, might need health and vaccination reminders to keep track of vet appoinments, so the app could send notifications and integrate with calenders.

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11
Q

identify and address pain points. traveling parents

A

we could introduce a pet sitter or god walker booking feature. allow them to find trusted proffesionals near by whenver they are away from home.

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12
Q

identify and solve paint point -tech savvy users

A

a great feature would be the ability to integrate wearable tech like smart collars to track their pet’s health metrics, such as activity levels or heart rate.

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13
Q

design-consicous persona

A

aesthetic, easy to use interface to manage grooming appointments with nearby groomers would appreal to them

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14
Q

Prioritize these features

A

I would prioritize based on customer impact, feasibility and alignment with business goals. in terms of value

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15
Q

Health and vaccination reminders

A

would be top prioirty becuase it’s a simple feature yet important, that would appeal to wide range of pet owners. It’s also easy to impletment and provides immediate utility and values.

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16
Q

pet sitter/walker booking

A

this feature would come next, it addressed a key pain point for people who travel or work long hours, and it also has monetization potential through booking fees or partnetships

17
Q

grooming appointments

A

it has lower priority but still very useful for specific user segment. it is a nice to have that could enhance user engagement and improve onversal user experiences.

18
Q

pet health metrics integration

A

would be a high-tech feature that would set the app apart, but it’s dependent on hardware integrations, so it might be more complex and come in a later version

19
Q

What tradeoffs do you see with these features? 1

A

For health reminders, the tradeoff is that it’s highly useful but doesn’t directly generate revenue unless we tie it to a premium feature like vet booking.

20
Q

What tradeoffs do you see with these features? 2

A

For the bet sitter booking feature, while it can generate revenue, there’s a dependency on building partnerships and ensuring trust between users and service providers, which could take time.

21
Q

What tradeoffs do you see with these features? 3

A

Pet health metrics are exciting but could be difficult to implement given the complexity of hardware integrations, which could delay the launch of this feature.

22
Q

What tradeoffs do you see with these features? 3

A

Grooming appointments are easy to implement but they target on a niche audience, they might not provide as much value across the board.

23
Q

Final Recommendation 1

A

I would recommend starting with health and vaccination reminder as our MVP feature, given its simplicity and universal appeal.

24
Q

Final Recommendation 2

A

then we should follow up with the pet sitter/dog walker booking to address a significant pain point and explore revenue potential.

25
Q

Final Recommendation 3

A

Once the app is gaining traction, we could add the wearable health data integration for the tech-savvy audience, and finally introduce grooming scheduling to broaden our offerings. this approach balances customer delight, feasibility and business goals.