Pres Article: Litigation and Lobbying Flashcards
1
Q
What is one of the primary roles of the Scotch Whisky Association?
A
Protecting Scotch whisky from imitation and regulatory threats
2
Q
What did the 1969 Act for Scotch whisky do?
A
Standardized regulations and reinforced Scotch whisky’s authenticity.
3
Q
Why is branding emphasized for Scotch whisky in the article?
A
Cultural appeal, global market access.
4
Q
What was a major concern regarding the definition of Scotch whisky?
A
It could be misrepresented in marketing (mislabeling).
5
Q
How did global misrepresentation of Scotch whisky affect the SWA?
A
- Brand authenticity was in question
- Consumers bought products they thought were authentic but were not
6
Q
What did the authors highlight as the broader impact of counterfeit Scotch?
A
Irreparable damage to brand image.
7
Q
What’s a consumer decision that results from brand dilution?
A
Consumers pick cheaper alternatives to Scotch
