Pres Article: Litigation and Lobbying

Question 1

What is one of the primary roles of the Scotch Whisky Association?

Answer 1

Protecting Scotch whisky from imitation and regulatory threats

Question 2

What did the 1969 Act for Scotch whisky do?

Answer 2

Standardized regulations and reinforced Scotch whisky’s authenticity.

Question 3

Why is branding emphasized for Scotch whisky in the article?

Answer 3

Enhances its cultural appeal and secures global market access.

Question 4

What was a major concern regarding the definition of Scotch whisky?

Answer 4

It could be misrepresented in marketing (mislabeling).

Question 5

How did global misrepresentation of Scotch whisky affect the SWA?

Answer 5

1. Brand authenticity was in question
2. Consumers bought products they thought were authentic but were not

Question 6

What did the authors highlight as the broader impact of counterfeit Scotch?

Answer 6

Undoable damage to brand image.

Question 7

What’s a big problem that comes from brand dilution?

Answer 7

Consumers pick cheaper alternatives to Scotch