Alcohol (4): Lecture Part 3 Marketing/Control

Question 1

What is InBev?

Answer 1

A merge of AmBev and Interbrew created in 2004. Largest MNE.

Question 2

How has InBev expanded?

Answer 2

To Latin America, Europe, South Korea. In 2016, to South Africa selling sweetened beers for women.

Question 3

How does growth work for alcohol companies?

Answer 3

People prioritize familiar brands and heritage, not innovation

Question 4

How do health and profit conflict? What does it cause?

Answer 4

Governments want to control alcohol consumption but simultaneously make money from them. This results in advertising restrictions

Question 5

What are the two ways of limiting advertising? What is preferred by companies?

Answer 5

1. Voluntary Codes of Conduct
2. Regulations by law
   The first is preferred.

Question 6

What was Loi Evin?

Answer 6

A law in response to high smoking/drinking that prohibited people/lifestyle in ads, mandatory to include health messages, and prohibited advertising in TV, cinemas.

Question 7

Was Loi Evin successful?

Answer 7

Yes, more so for tobacco than alcohol.