Alcohol (5): Global Wine Industry Flashcards
Which countries dominated the wine industry and when?
In the 60s, France, Italy, and Spain dominated with 63% production.
What is the Judgement of Paris?
A competition in 1976. It was a turning point as a Californian wine outperformed French wines.
Which other countries began gaining footing in the wine industry?
1) The US, Australia, Chile, and South Africa.
2) When Australia’s market slowed, Argentina, Italy, and New Zealand entered.
3) China/Asia also up and coming by acquiring French wineries.
How do Italy and France battle in the wine industry?
Italy overtook France’s key markets like the US in the 2000s.
How has the wine market changed in terms of consumption?
Less consumption of traditional European wines - more inexperienced consumers in US, Asia, and Europe
How has the production of wine changed?
Shifted from bulk -> branded premium wines. Focus on R&D and branding.
How have Australia and New Zealand made an impact on the wine industry (with what systems)?
Focused heavily on research and marketing, like the Wine Institute of New Zealand.
New Zealand and Australia are newcomers to the wine industry, making a name with R&D. How did Old World producers keep up?
Leveraged historical branding using the AOC system/stamp to show consumers their quality and authenticity.
How did traditional wine consumption drop? Where?
France, Italy, Spain. Dropped 50-59% from 1961-2009.
How much of wine production is made up from global exports?
32% of production in 2009.
