Practice Test 2 Ch: 6, 7, 11, 14, 12 & 13 Flashcards
Which of the following is NOT part of the process of building a theoretical framework?
Question 1Select one:
a.
Clearly explaining the methods used in the study.
b.
Developing a conceptual model that provides a descriptive representation of your theory.
c.
Introducing definitions of the concepts or variables in your model.
d.
Coming up with a theory that provides an explanation for relationships between the variables in your model.
a.
Clearly explaining the methods used in the study.
A marketing researcher tested the effect of providing a free chocolate sample to customers of a candy store on those customers’ purchases (Lammers, 1991). Customers were randomly assigned to either receive a free chocolate sample or not when they entered the store. 84% of those who received a free sample made a purchase. 59% of those who did not receive a free sample made a purchase. Which of the following is true regarding the variables in this study?
Question 2Select one:
a.
Both free sample and purchase are examples of mediators, whereas purchase intention was a continuous moderator.
b.
Purchase intention was the consequence and purchase was the antecedent.
c.
Free sample was the dependent variable and purchase was the independent variable.
d.
Purchase was the dependent variable and free sample was the independent variable.
e.
The variables were too abstract – they need to be operationalized.
d.
Purchase was the dependent variable and free sample was the independent variable.
The statement, “An advertisement containing an attractive spokesperson will result in more favorable attitudes toward the product advertised,” is an example of a research:
Question 3Select one:
a.
question
b.
statement
c.
hypothesis
d.
generalization
e.
theory
c.
hypothesis
A hypothesis is a clear and testable statement that guides the research process and can be confirmed or rejected based on evidence and data.
Why would a researcher use a “moderator” variable?
Question 4Select one:
a.
To understand the mechanism(s) through which an IV relates to a DV.
b.
As an alternative to the positivist, deductive approach to research.
c.
To understand the condition(s) in which an IV predicts a DV.
d.
To clarify data analysis when two or more other variables are in conflict.
c.
To understand the condition(s) in which an IV predicts a DV.
A moderator variable is used to understand the conditions under which an independent variable (IV) has an effect on a dependent variable (DV).
A company experiences an extreme, sudden drop in performance and calls in a consultant to “fix” the situation. What would be the main threat to validly in concluding that an intervention the consultant used was responsible for a subsequent improvement in performance?
Question 5Select one:
a.
statistical regression
b.
instrumentation
c.
mortality/attrition
d.
testing
a.
statistical regression
The main threat to validly concluding that an intervention was responsible for a subsequent improvement in performance is “statistical regression.” This phenomenon occurs when extreme or unusual data points, such as a sudden drop in performance, are likely to regress back towards the mean or their typical levels without any intervention.
In the Rocket Cycles case, the actual company ended up doing an experiment where the bike messengers were randomly assigned to one of two groups. In group A, the commission was increased by 25% in September; in group B, the increase took place in November. In both of those months the non-treated group served as the control group. What type of experimental design is this?
Question 6Select one:
a.
Correlational
b.
Pretest-posttest
c.
Semi-quasi factorial
d.
Switching replications
e.
Basic
d.
Switching replications
This design allows for comparing the effects of the treatment at different times while using a control group to assess changes in the outcome variable.
All the following are types of nonprobability sampling methods, EXCEPT:
Question 7Select one:
a.
convenience
b.
cluster
c.
judgment
d.
snowball/referral
e.
quota
b.
cluster
Cluster sampling is a type of probability sampling method, not a nonprobability sampling method.
John is assessing the correlation between measures of employee commitment and organizational financial performance to validate the employee commitment scale. It is hypothesized that the correlation between these two, distinct constructs should be positive and significant, which it is. John is assessing which form of validity evidence for the employee commitment scale?
Question 8Select one:
a.
test-retest
b.
discriminant
c.
convergent
d.
criterion
d.
criterion
Which type of scale uses numbers to rate objects or events so that the distances between the numbers are equal, but the zero point is not fixed?
Question 9Select one:
a.
ordinal scale
b.
ratio scale
c.
interval scale
d.
balanced scale
e.
nominal scale
c.
interval scale
An interval scale uses numbers to rate objects or events so that the distances between the numbers are equal, but the zero point is not fixed.
A survey instrument (questionnaire) is considered __________ if its repeated application results in consistent scores.
Question 10Select one:
a.
reliable
b.
acceptable
c.
accurate
d.
valid
a.
reliable
A survey instrument (questionnaire) is considered reliable if its repeated application results in consistent scores.
Double sampling is a sampling design where a sample is used initially to collect information and, later, a subsample of this initial sample is used to examine a topic of interest in more detail. This sampling design is used when further information is needed from a subset of the initial sample.
Question 11Select one:
True
False
True
This approach is typically employed when additional information is required from a subset of the initial sample.
Ahmed has submitted a research proposal to evaluate a sales training program based on influence research and theory. The company insists that all sales staff (N=42) be trained at the same time. Ahmed plans to collect data about each participant’s sales numbers one month before the training program, one month after the training, and one year later. Which of the following notations best represents Ahmed’s research design?
Question 12Select one:
a.
X O X O
b.
R X O O vs. O O
c.
O X O O
d.
R X O O
c.
O X O O
In this notation:
“O” represents observations or measurements taken at different time points.
“X” represents the intervention, which is the sales training program.
So, in Ahmed’s case:
The first “O” is the measurement of sales numbers one month before the training.
“X” represents the intervention (the sales training program).
The second “O” is the measurement of sales numbers one month after the training.
The final “O” represents the measurement of sales numbers one year later.
As clarified during a recorded lecture, a rating scale that includes a neutral category is best described as unforced (rather than unbalanced).
Question 13Select one:
True
False
True
A rating scale that includes a neutral category is indeed best described as an ‘unforced’ scale. The term ‘unforced’ refers to the inclusion of a middle or neutral option, which allows respondents to choose a position of neutrality or indecision. This is in contrast to a ‘forced’ scale, where respondents must choose a side, expressing either a positive or negative response without the option for a neutral stance.
Which of the following forms of reliability would be of greatest interest for athletic competitions that rely on independent judgments of athletes’ performances by a panel of well-trained observers (e.g., diving, figure skating)?
Question 14Select one:
a.
Test-retest
b.
Coefficient alpha
c.
Discriminant
d.
Inter-rater
e.
Stapel
d.
Inter-rater
Inter-rater reliability assesses the consistency and agreement among different raters or judges when evaluating the same set of performances or data.
Concerns about generalizability (external validity) are limited to findings from contrived, lab studies. By definition, field research does not have similar concerns.
Question 15Select one:
True
False
False
Concerns about generalizability (external validity) are not limited to findings from contrived, lab studies. Both lab studies and field research can have external validity concerns.