PR Flashcards

1
Q

familiarizing a researcher with a topic. satisfies the researchers curiosity and desire to improved understanding

A

exploration

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2
Q

involves describing situations and events through scientific observation. more accurate and precise

A

description

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3
Q

answering the question of what, where, when and how. why

A

explanation

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4
Q

a technique that the researcher uses to gather and generate data about the subject of study

A

method

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5
Q

explains why the researcher chose particular method. description and theoretical ideological concepts

A

methodology

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6
Q

ensure that the data collected and generates answers initial inquiry

A

research design

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7
Q

description of how exactly you conducted your research. research design, participants, equipment

A

research methodology

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8
Q

methods section consists

A

[participants
materials or apparatus
design and procedure

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9
Q

how to write research methodology

A

what why you did it
concise, precise and logical
past tense
enough detail

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10
Q

complete group of people that have same characteristic

A

population

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11
Q

group of individulas that represent the population

A

sampling

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12
Q

steps in sampling

A
  1. Identify the population of interest
  2. Specify a sampling frame.
  3. Specify a sampling method.
  4. Determine your sample size.
  5. Implement the plan.
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13
Q

judgemental sampling
delibrately choose specific individuals or group to be part of their expertise

A

purposive sampling

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14
Q

choose participant based on the accessibility or availability

A

convenience sampling

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15
Q

few participants then ask the to refer

A

snowball sampling

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16
Q

tool used to collect, measure analze data, include interviews, survey, test

A

research instrument

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17
Q

good research instrument

A

valid and reliable
conceptual framwork
gather data suitable
test hypothesis
clear and definite

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18
Q

instrument yield the same result over multple trials

A

reliability

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19
Q

instrument measure what it was designed to measure

A

validity

20
Q

formal set of questions

A

structured int

21
Q

A less formal set of questions;

A

unstructured int

22
Q

group of selected participants

A

focus group interview

23
Q

conducted at a specific place, time
are observed in a standardised procedure.

A

structured obs

24
Q

spontaneous behavior of participants
record what they see

A

naturalistic obs

25
Q

researchers joins in and become part

A

participant obs

26
Q

referred to as open ended question

A

free answer surv

27
Q

recall type , multiple choice

A

guided response type

28
Q

method you will use to gather data that helps
you directly answer your research questions.

decide which method is best suited
for your research.

A

choose your data collection method

29
Q

Take consideration the duration of time, the population and
sampling, the ethics to be observed.

you need to plan exactly
how you will implement them.

A

plan your data collection procedures

30
Q

ensure that high quality data is recorded in a systematic way, record allrelevant information as and when you obtain data.

A

collect data

31
Q

describes what was done with the
data found.

section should aim to narrate the findings

A

analyze the result

32
Q

method of analyzing qualitative data

A

thematic analysis

33
Q

involves reading and re-reading the data,

A

familiarization with the data

34
Q

involves generating succinct labels (codes)

A

coding

35
Q

involves examining the codes and collated data to identify
significant broader patterns of meaning (potential themes).

A

searching for themes

36
Q

involves checking the candidate themes against the data set, to
determine if they tell a convincing story of the data,

A

reviewing themes

37
Q

developing a detailed analysis of each theme, the scope and focus of each theme,

A

defining and naming themes

38
Q

weaving together the analytic narrative data and
extracts and contextualizing

A

writing up

39
Q

be specific about your recommendation and write only necessary

A

it must be brief

40
Q

steps are not included be clear with suggestion

A

it must be clear

41
Q

use actual findings

A

it must be precise

42
Q

your beneficiaries and your recommendations

A

it must be written by the beneficiaries

43
Q

recommendations must be reasonably based on the conclusions,

A

it must be logical

44
Q

No further conclusions or assumptions

A

It must contain no new conclusions, discoveries, assumptions, or

revelations.

45
Q

pointers in writing recommendation

A

what can be done
explain benefits
how feasible
what additional research is needed