Pestle Flashcards
What is PESTLE
Is a framework for assessing the key feature of the external environment in which a business operates.
Political
Competition policy
Industry regulation
Government spending and tax policies
Business policy and incentives
Economic
Interest rates
Exchange rates
Consumer spending and income
Economic growth
Social
Demographic change
Impact of pressure groups
Consumer tastes and fashions
Changing lifestyles
Technological
Disruptive technologies
Adoption of mobile technologies
New production processes
Big data and dynamic pricing
Legal
Employment law
Minimum wage
Health and safety laws
Environment legislation
Environmental / Ethical
Sustainability
Tax practices
Ethical sourcing (supply chain)
Pollution and carbon emissions