PESTLE Flashcards
What does PESTLE stand for
Political
Economic
Social
Technological
Legal
Environmental
Political
These are decisions made by the government which will have
an impact within a particular environment.
This is because governments at local, national and
international levels provide rules and regulations which
influence the way people live.
What political factors might impact businesses?
Political factors
Government policies
Politics
Foreign trade
Tax
Brexit
Overseas investment
Economic
This relates to anything to do with money and
monetary value
Economic factors
Economic growth
Exchange rates
Interest rates
Inflation
Disposable income
Unemployment rates
Social
These are the trends and behaviours of society, as well
as individual cultural beliefs
Social factors
Cultural beliefs
Demographics
Ageing population
Social trends
Attitudes to work
Technology factors
Innovation
Automation
Changes
Awareness of new
technology
Legal
This relates to any laws set by the country and Government which a business MUST abide by
There are serious consequences for not following the laws
What laws might impact a business?
Legal factors
Discrimination
Anti-trust
Employment
Consumer protection
Copyright
Health and Safety
Environmental factors
Sustainability
Pollution
PESTLE for change
A business can use a PESTLE analysis to
help them identify areas for change
