(Page 86-87) Response to “Can I Get a Ballpark Price?“

Question 1

Response to “Can I Get a Ballpark Price?“

When the prospect asks for a ballpark price:

Answer 1

Step 1: Delay
* Explain the Process:

Step 2. If Prospect Pushes, Use Price Conditioning * Provide a Range:

Step3 (bonus): If Prospect Balks at *Lower Range Price

Question 2

Step 1: Delay
* Explain the Process:

Answer 2

Explain the Process:

*Inform the prospect that in order to provide an accurate estimate, you
first need to understand everything they want and need to have done.

*Mention that you’ll need to get their feedback on product and color
selections, take precise measurements, and input all this information into the system to generate a reliable price.

• Example Script:

“I understand you’re looking for a ballpark price, and I’d be happy to
help with that. To ensureI provide you with an accurate estimate, I
first need to evaluate everything you’d like to have done. This
includes understanding your specific needs, getting your feedback on
product and color selections, and taking some precise measurements.
Once we have all this information, I can input it into our system,
which will generate a reliable price for you.”

Question 3

Step 2. If Prospect Pushes, Use Price Conditioning

• Provide a Range:

Answer 3

Step 2. If Prospect Pushes, Dse Price Conditioning

• Provide a Range:

*Start by giving an “as much as” price to set an upper expectation.

• Follow this with an “as low as” price to provide a potential lower-end
  cost.
• Ensure that the actual price you offer later falls on the lower end of
  this range to maintain credibility and trust.
• Example Script:

*“I can give you a rough idea to help you out. For projects like yours,
it could be as much as $10,000, depending on the details and materials chosen.

However, it could also be as low as $5,000, again depending on the specific requirements and selections. Once we’ve gathered all the necessary details, we can provide you with a more accurate estimate.

Our goal is to make sure the final price falls on the lower

Question 4

Step3 (bonus): If Prospect Balks at
Lower Range Price

• Address Their Concerns:

Answer 4

• Address Their Concerns:
• Ask the prospect about their plan if the project costs more than they
  had anticipated to complete in a way that fully resolves their problem.

*This helps you understand their budget flexibility and priorities,
allowing you to tailor your proposal to more effectively meet their
needs.

• Example Script:
  “I understand that the price range right be higher than you were
  expecting. Can you share with me what your plan is if it costs more to
  complete the project in a way that fully resolves your problem?

This will help us find the best solution within your budget while ensuing
the quality and effectiveness of the work.”