Step 4 Page (50-52) Fix (Condensed)

Question 1

1

There’s three ways you can accomplish your project…

((KILL DIY))

Answer 1

The First Way is That You Can Be Your Own Contractor/ Do-It-Yourself

1. Do you watch HGTV?

(A). They make it look so easy and cheap
(B). Like you can get it done in 30 minutes and 2 commercial breaks

2. What they don’t tell you about is:

(A). All the time it really takes, such as the weekends that turn into weekdays, and…
(B). Time off work, and time spent away from your family.
(C). As well as the equipment..and the materials it takes to do it yourself.
(D). Do you have all that?

3. You’d have to buy all the materials at retail
4. You’d need a truck to haul it all
5. Then there’s the dangers, sUCh as ladder falls.:

(A). over 500,000 people are treated each year in emergency rooms for
fall-related injuries .. according to the American Academy of
Orthopedic Surgeons (True Customer Story. A while back, one of
our customers…)

6. Finally, you’d have to haul off the leftover materials to the dump.
7. Then you’ll probably need a vacation to rest from all that work.
8. This is probably why so many people who intend to do a project.never
   get around to it.
9. Also, we are regularly called upon to help homeowners finish, and even
   rework projects they’ve started, after they’ve gotten stuck in the
   Do-It-Yourself trap.

Would you consider this as a viable solution for this project?

What if it was half the price?

(Wait.-) Are you sure?

(Wait.-) (get a definite kill)

Question 2

2

Kill XYZ Company

The Second Way is to Hire Another Company

Answer 2

Needs Update

Question 3

3

Present The Swifthand Way

The Third Way To Accomplish Your Project is- The Swifthand Way.

Answer 3

Just about every company will tell you they’re the best. I’m not here to
TELL you that Swifthand is the best.

I will show you the Swifthand Difference. and let you decide for yourself.

Question 4

4

Present Service-Specific Process (this is when you can sell what you do
differently

Answer 4

Is this the way you want the project done on your home?

Are these the materials you want?

Would you settle for anything less?

Could you possibly need anything more?

Question 5

Trial Close
In the sales process, the Trial-Close emphasizes that the only remaining
hurdle is the financial aspect, making it clear that the prospect is ready
to proceed.
Moreover, it’s the Project Consultant’s duty to help the
potential customer understand the true value of their needs, rather than
simply accepting their initial wants.

Answer 5

Other than simple affordability. that being price or payment, can you think
of any other reason that you wouldn’t have Swifthand Painting do
this project for you?

Getting the Swifthand Sales Scripts

Step1 Focus Script,
Setup, Be Back After Trial Close

.-”depends on the price.-”

:yes, but other than the money, can you think of any other reason why you wouldn’t have Swifthand do the
project for you?