Online marketing lecture 7

Question 1

Email marketing

Answer 1

Building a relationship with your customers

Collect email address to use in future

Question 2

Send out certain emails to

Answer 2

Turn leads into customers
Make customers return
Relationship
Add value to customers experiences

Question 3

Email marketing is powerful since

Answer 3

Extremely cost-effective due to low cost per contact
Highly target
Customizable
Completely measurable

Question 4

7 reasons for email marketing

Answer 4

Everyone uses email 
Personal contact 
Reaching clients in real-time 
Clients interact with email 
Easy analysis 
Cost-efficient 
Automatic targeting is possible

Question 5

7 elements of email campaigns

Answer 5

Determining the objectives of the campaign 
Developing a mailing list 
Developing the content 
Developing a landing page 
Testing the content and techonoly 
Sending
Measuring the results

Question 6

Spam trigger

Answer 6

Certain words can trigger email to be flagged as spam
Limit number of links in mail
Unsubscribe link within mail