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Online marketing lecture 2 Flashcards

1
Q

Inbound marketing

A

Creating an optimal customer experience, make your customers your promoters

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2
Q

How to know your target group

A

Persona model

Define your target group and potential customers

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3
Q

Know the environment

A

PESTLE analysis

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4
Q

How to make a persona

A 
Name
Introduce 
Demographics 
Interest, goals, ambition 
Problems, frustation
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5
Q

Customer journey map

A

AIDA MODEL

attention, interest, desire, action

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6
Q

Customer decision

A 
Awareness 
Consideration 
Purchase 
Service 
Loyalty
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7
Q

Optimize your customer journey

A

Attract -> convert -> close -> delight

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Online marketing (15 decks)

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