Online marketing lecture 4

Question 1

SEO (search engine optimization)

Answer 1

Methodology of strategies, techniques, and tactics used to increase the number of visitors.

Question 2

How to SEO

Answer 2

Optimize your website that if someone searches something your business will also be found

Question 3

Organic search

Answer 3

You can pay to be on top
Search engine optimizing helps
Be patient

Question 4

Spider

Answer 4

Search through all reachable websites for information
Try to understand what is offered on each single website
Serve your customer and search engine spider

Question 5

How search engines work

Answer 5

I search for ‘perfect horse feed’
The search engine looks for pages with keywords
All web pages with keywords are ranked by relevancy

Question 6

Keyword placement

Answer 6

In content (body text, title, first sentence) 
In code of the website (tags, hyperlinks, names of video)

Question 7

Other on-pages options

Answer 7

Interne and external links
User experience
Mobile responsive
bounce rate

Question 8

Mobile first - very important

Answer 8

A lot of searches are on the go

Not relevant, then its bad for business

Question 9

Off site optimization

Answer 9

Use all available channels 
Inbound links 
Network and relationships 
External links 
Interviews and guest writers

Question 10

Benefits of featured snippets

Answer 10

A very good position in google

A lot of traffic

Question 11

How to get a featured snippet

Answer 11

Ranking on page 1
Often answer the question
Answer in the paragraph with around 55 words
Answer in list of bullet points

Question 12

Primary keyword

Answer 12

One or two words

Question 13

Long tail keyword

Answer 13

Kind of the whole sentence

Question 14

Business blog

Answer 14

Frequently have new content on our website

Helps with the authenticity of the website

Question 15

Rules for blog

Answer 15

Write content about topics of the niche or industry not about the brand or business.
Each blogpost is one topic
Should match offer on our website

Question 16

Anatomy blog post

Answer 16

Post title 
Post body 
Keywords 
Links 
Offer

Question 17

Placement of blogs

Answer 17

The main menu on the website internally linked from different pages and to different pages.
Shown on the homepage or in sidebars

Question 18

CTA (Call to action)

Answer 18

design to prompt an immediate response or encourage an immediate sale.

Question 19

CTA guidelines

Answer 19

Should be natural places but good visibility
should be recognizable
should not be interrupt or disturb the content
Images can be tricky with loading time