Online marketing lecture 5 Flashcards
Definition of social media
use of social media and social networks to market a company’s products and services
What kind of social media are there
Social networks online communities blogs podcast wiki's review media sharing
Social networks
Usually friends
Online community
Not friends but same interst
Social media submission sites
Tag, share, and like. Find out what people are interested, what is popular
Forums and discussion
Common intersest. Can help marketeers: get closer to customers, raise profile, turn around bad comments, direct traffic to your site
Media sharing sites
Facebook, Instagram. Can help marketeers to find out what turns your market on, content distribution and potentially go viral
Viral marketing
A marketing strategy that encourage individuals to pass on a marketing message to other
Dealing with critique
React normaly
Be hones
Don’t delete
don’t use a standard answer
Blogging
Important in digital marketing
Podcast
easy and cheap to set up. Need to know what is interesting to the market
Instagram algorithm
Time to interaction
Sharing of posts in stories will increase reach
Time of interaction
Time of posts
Facebook for business
Link to website brand awareness Lead generation Easy to keep active Boost SEO
Cons for Facebook for business
Hard to reach likers Older crowd No fun features Privacy leaks Hate comments
How to get high reach on Facebook
Plan in post focus on sharable content remind people how to follow you live stream native video's
Different types of content
static images animated pictures short videos sotries igtv
Instagram for business
Nice features very interactive quick polls growing platform can link products reach many people
Cons for Instagram for business
Hard to put links
Hard to repost
Swipe up only for 10.000 followers
Fake accounts
What can you post
Text Picture Links use bit.ly to measure Articles
Make social media work
Pick the right platforms Understand Do not promote your business Give content real value Measure results and learn from them
