Online marketing lecture 3 Flashcards
5 different types of websites
Sales website Lead generation website branding websites information websites Publication websites
What is a content management system
Create and manage digital content
More than half of the websites have a CMS
Wordpress, joomla, drupal, hubspot
CMS consist out of
Database
Automatic generation of HTML files
User profiles
Themes and plugins
To code or not to code
Web development used to be very compicated.
Needed to able to code
Different popular frond-end languages
WordPress
Originally popular even e-commerce function many plugins available many themes available
Hosting
Websites are hosted on a computer that is always online
When choosing hosting consider:
Speed, downtime, security, IP and what country they work in
IP address
Unique numerical label assigned to each device
URL
Uniform resource locator file address of resource on internet
Cache / HTTP
Temporary storage of web documents to reduce server lag
Domain name
First point of contact with customers Served on a first-come business related check if available Differetn suffixes (.com/.nl/.info)
Cookies
Track what you do online Are used by different programmes need to be accept saved for a period of time privacy policy
Design theory website
The fold
white space
colors
fronts
Common pages
Home page About Blog Services Disclaimers
Good user experience
Findability Accessibility Desirability Usability Credibility Usefulness
Characteristics of bad user experiences
Slow loading frustrating user experience stock photo Unnecessary complexity Boring Lack of contact information
Website analytics and e-metrics
Measuring the digital footprint
Ability to measure
Key performance indicators of website
Google Analytics is one tool to measure
Google tag manager
Free tool that allows to manage and deploy tags on website without having to modify code
why Key performance indicators website
Brand development
Lead generation
Online sales
Visitor numbers
3 ways to get to website
Entering the domain name/ URL
Clicking on a hyperlink at another website
Follow link from search engine
