Online marketing lecture 6 Flashcards
Where to advertise
Newsletters Social media Search engine results pages Games Podcast Own website
Three benefits online advertising
Targeted by nature
Analytics available
Interactivity
Three goals online advertising
Direct action
Lead generation
Branding
Three common methods of payment in online advertising
Cost per thousand impression
Pay per click
Pay per call/ cost per sale
Three general types in online advertising
Search/ text ads
Display/banner ads
Social media ads
Paid search benefits online advertising
Text specific to audience
Being on top of the list
Research (first page search result)
Different campaigns
Google search network
Google display network
Remarketing
Use tools (keyword, traffic, contextual targeting)
Make the ad be noticed
Aesthetically appealing
Fitting in vs standing out
Find out what work for the audience
Leading page
Need to fit the camplaing
Lading page get assessed by google
Make sure ad is gone before landing page is gone
Network advertising
Advertise on different websites
AdSense work
Choose marketing objectives
Awareness
Consideration
Conversion
choosing a specific target group
Location Demographics Interests Connection Behavior
