Mock exam Flashcards
How does search engine works?
- I search for ‘perfect food horse’
- Search engine looks for pages with keywords in content and coding
- Spider crawls webspace for keywords constantly
- Search result –> all web pages with keywords are ranked by relevancy
What to do for SEO search engine
- Use information of crawlers as well factors as popularity and authority
- On-site optimisation for example keyword placement in title, first sentence and first paragraph
Forgotten customer group/ abandoned shopping card
Efforts to recover customer or solve the problem
What can you do about abandoned shopping cart
- Start with friendly reminding shoppers that they have abandoned their cart
- Make sure the customer trust the store, this can be done with reviews
Sevensteps of email campaign and explain the elements
- Determining the objectives –> you need objectives, results of email can be easily tracked
- Developing the mailing lis t -> need addresses to send email to
- developing content –> technical and textual aspects for example email needs to be readable on screen
- developing a landing page –> landing page needs to fit in the campaign
- Testing the content and technology –> often forgotten but important to prevent mistakes when sending to customers
- Sending –> what time it need to be send
- measuring the results –> general KPI’s and more specific as sales unit, orders, profit and downloads
Sketch a banner
- Different formats possible
- Simple design
- Make people want to take action
A/B testing examples
A method to comparing two versions of a webpage or advertise to determine which one performs better. For example different platforms or different colors/ text/ pictures
Domaine name why important
- First point of contact with customers
- Should be business name or related to it
- Should be catchy
- Needs to be usable for social media too
Draw inbound marketing
Attract –> convert –> close –> delight
Inbound marketing important
It is a free advertise when people talk about your company
Tools inbound marketing
Blog, keywords, social publishing
Forms, calls to action , landing pages
CRM, Email, workflow
Surveys, smart content, social monitoring
Personal selling strategy advantages
Direct feedback High customer attention Message is customised Development of relationship Interactive and adaptable
Personal selling strategy disadvantages
Expensive
Limited number of customers
Labour intensive
Training for sales person
How to react to objection
- Fore stalling –> The salesperson answers the objection during the presentation before the buyer has a change to ask it
- Direct denial –> The salesperson tells the customer he is wrong
- Indirect denial –> the salesperson takes a softer tactful approach when correcting the customer
Closing strategy
- Direct commitment -> simply ask for the order
- Legimate choice –> give the customer a limited number of choices
- Summary commitment –> summarise all the confirmed benefits to which there has been an agreement
