Online marketing lecture 1 Flashcards
1
Q
The internet is a substitute for traditional businesses in three ways
A
Distribution
Transaction
Communication
2
Q
old school marketing
A
Getting customers to do things
3
Q
Web marketing
A
Helping customers to do things
4
Q
Consumer 2.0
A
Interconnectivity More information Relevance filtering Niche aggregation Micro publishing of personal content Prosumer On demand
5
Q
Two keys to succes
A
Ideas must be remarkable to get notiched
People are media channels (individuals become important)
6
Q
Digital marketing vs traditional marketing
A
Both connect with customers and build relationships
Digital marketing use the web (segmented precisely and is measurable)
7
Q
Segmentation
A
Process of taking a single, general audience and divide it up according to specific groups or characteristics
8
Q
Distribution
A
For products that can be digitalized
9
Q
Transaction
A
How we pay for our purchases
10
Q
Communication
A
Provider of information
