Online marketing lecture 10 Flashcards
1
Q
Objective
A
What do we want to achieve
2
Q
Key point indicators
A
Metrics used to indicate whether the objective is met
3
Q
Tactic
A
What will be done in order to influence KPI
4
Q
Target
A
The actual value of KPI need to meet tho be successful
5
Q
Conversion optimization
A
The practice of increasing the percentage of users who perform the desired action on the website
6
Q
Judging traffic on a website
A
Page view Visit or session Unique visitors New/returning visitors Bounce rate
7
Q
Key elements to analyze
A
Behavior of visitor
Outcomes (how many visitors performed goal)
User experience
8
Q
How to put analysis in report
A
Campaign results
Reflection
Advice
